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| Need a drama-free toolbox? | | |
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Welcome to the drama-free life! The new Simplicity toolbox was made to simplify your marketing communication efforts, even when things get dramatic. Developed to fully harness the potential of social media and start rejuvenating our brand, this campaign will work not only to promote the new Gorenje Simplicity line, but also build brand awareness and improve perception. | | |
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What you need to know
Due to the current market situation, the mandatory investment for this campaign has been lowered to 20% of your local marketing budget. To support your marketing efforts even further, HQ is looking into the possibilites of running and financing a YouTube advertising campaign centrally. You will be notified of the details in the upcoming weeks.
The global campaign will take place from Oct 1st to Nov 30th. Please keep in mind, that the video materials should not be released before the start of the campaign and only according to the conversational calendar for social media which will be sent as part of the Social Media Pack for October and November.
As stated in the Simplicity Media Buying Guidelines, please provide HQ (Pina Javernik) with the information about your marketing budget split by June 20th, 2019. | | |
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| Your local versions | | |
For your
local adaptations of any marketing communications material (including videos),
use our fully qualified and cost effective partner, agency Frajni from
Belgrade. Your contact at Frajni is Nevena.Milicevic@frajni.com
For local adaptations of
the landing page please contact our partner AV studio: gorenje-tasks@av-studio.si.
Please also include Andreja Šober from the Digital Marketing department (andreja.sober@gorenje.com)
in copy. | | |
| For more information, please contact: | | |
Pina Javernik, Project Manager for Design & Concept Lines: pina.javernik@gorenje.com
Tjaša Kobal Anžur, Senior Project Manager: tjasa.kobalanzur@gorenje.com
Alenka
Potočnik Anžič, Director of Marketing Communications: Alenka.PotocnikAnzic@gorenje.com
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