Press room IFA 2017

Enjoy in the making of Life Simplified with Gorenje

Time to reconnect

For over 67 years, Gorenje has been a firmly established brand in European households, surprising millions of Gorenje product users with practical, reliable solutions and enriched experiences, all made possible by advanced and sustainable technology, superior design, high-quality materials and intuitive user experience.

At the IFA 2017, Gorenje once again proves itself as one of the leading European household appliance manufacturers that places users' needs and desires just as high as it does design and technology, which goes beyond the mere needs and expectations of the increasingly fast-paced and connected future. Gorenje shows how the right user-friendly appliances can seamlessly integrate with our busy everyday lives, making our household chores easier, our to-do lists shorter, and our life more pleasant, more carefree and more Life Simplified, thus leaving more time to spare, to enjoy … more time to reconnect.