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July 2020
Wednesday, 15th July 2020, Velenje
Gorenje is entering China’s high-end market as "Gu Luo Ni"
Gorenje, a European home appliances brand, is continuing its successful growth on China’s high-end market. This year Gorenje is celebrating its 70th anniversary, which is an excellent opportunity to present the brands’ qualities to Chinese consumers. We have decided to come even closer - as it is frequently done by foreign brands in the Chinese market, we have also adapted the brand name Gorenje to Chinese pronunciation. Thus, we proudly present Gu Luo Ni!
Tuesday, 14th July 2020, Velenje
Measures in Gorenje already showing results: increased orders, June the first profitable month in 2020
In recent weeks, the company has gained a larger number of orders for August, September and October. Increased orders are good news for the company and its employees and are the result of a number of timely measures took by the management to strengthen operations, adapt to the situation caused by the coronavirus pandemic, and to improve business results. All these measures have resulted in a positive turnaround, as June was the first profitable month this year.
Wednesday, 8th July 2020, Velenje
Gorenje a global R&D center for cooking appliances and dishwashers within the Hisense Group
Since June 2020, Hisense Gorenje has been establishing in Velenje, Slovenia, a global research and development (R&D) center for cooking appliances and dishwashers for the entire Hisense Group. At the end of June, we also started the production of Hisense brand dishwashers for the American market, which is the first order for Slovenian production under this brand for the American market. Both achievements are the result of Gorenje's top development competencies, which were also recognized by the global corporation Hisense.
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