Tuesday, 11th February 2020, Paris, France
Gorenje Retro appliances on display in the Paris city center
A specialist home appliance and electronics retailer Boulanger, who is also our strategic partner in domestic appliances sales in France, displayed Gorenje’s popular Retro line of small and large domestic appliances in its storefront in the Paris city center, in the vicinity of the famous Paris opera house.
“This promotion in such a high frequency area is very important for Gorenje as we have newly launched our small domestic appliances lines in France at the end of last year, that’s why such exposure at the heart of Paris is of strategic importance for us,” says
Damien Neymarc, marketing manager for Hisense and Gorenje France. The success of Gorenje Retro display convinced Boulanger to re-create the same display at another prestigious location in the vicinity of the Eiffel tower, in the premium Beaugrenelle shopping mall, one of the biggest shopping malls in Paris’ inner city.