From September 6 to September 11, at the IFA
fair, the biggest European fair for kitchen appliances for consumer electronics,
three global Hisense Group brands: Hisense, Gorenje and Asko are for the first
time presenting their latest achievements together, at the new, bigger booth. Future-focused
smart home and ConnectLife platform presentation, including advanced digital solutions and services compatible with both connected
and non-connected appliances from the Hisense Group (Hisense, Gorenje, Asko
brands), were pointed out by the organizer of IFA. Our booth is included in the
official IFA Tour - daily guided tour of the most attractive and interesting
achievements, picked out from over 1.800 exhibitors from over 100 countries.
“We are very well prepared for this. Our booth
will be bigger than the 3 brands’ booths combined when they were separate.
While the major brands will all be presenting in one place, it will be in a
different way, covering everything from the basic price level all the way to
the top-level products,” says dr. Lan Lin, Chief
Managing Director of Gorenje, Executive Vice President
of Hisense Group and Chairman of Hisense International. “We want to show to our channels and consumers that the acquisition and
the combination of Hisense and Gorenje is a huge success. We combined forces
and now we can show all our consumers, buyers and friends that compared with
the previous Gorenje and Hisense, the new Gorenje-Hisense is a much stronger
company focused on the future growth.”
For Gorenje, the IFA 2019 fair is an important
event, since the brand's this year's achievements will be presented for the
first time under the large umbrella of the Hisense company. Gorenje's
innovative focus is on smart functions for easier use, perfect results, healthy
living and responsible consumption. Gorenje is also committed to implementation
of solutions that enable more flexibility and intuitive operation for a better
user experience with daily tasks at home.
Design lines presented by Gorenje this year
include Ora ïto and Classico Collection, but the spotlight will be on the
Simplicity Collection in black or white. Minimalistic design and high-quality
materials are paired with meaningful features that adapt to the modern
consumers’ needs and habits. The new Simplicity Collection is the embodiment of
Gorenje's Life Simplified motto of having less to consider, fewer buttons to
click, less time spent, and peace of mind.
Speaking about future-focused development,
Gorenje is also presenting this year its connected washing and drying
appliances made in Slovenia. They are a part of the ConnectLife platform that
includes advanced digital solutions and services compatible with both connected
and non-connected appliances from the Hisense Group (Hisense, Gorenje, Asko
brands). New digital solutions and services afford a simpler and care-free
experience, while connectivity allows access to information about customer
behaviour, such as appliances and applications usage habits, which gives the
company valuable insight. Seamlessly connected appliances ensure real-life
results and next-level experience of having less to stress about and more time
for the meaningful moments in life.