Friday, 3th July 2015, Jerusalem
New Gorenje Experience Centre in Jerusalem
Following the successful presence of Gorenje brand in the Israeli market, Gorenje Group is introducing its premium brand Asko with the opening of the new Experience Centre in Jerusalem. Asko appliances offer a comprehensive range of premium cooking, cooling and washing & drying appliances for most demanding customers. It received an extremely good market reception.
On demanding Israeli market, Gorenje brand is known for technologically advanced and superbly designed household appliances, which offer an unparalleled variety of user advantages. Gorenje Experience Centres in Tel Aviv and Jerusalem contribute to this significantly. Both showrooms in Israel are true Experience Centres, where appliances are not only on display to potential customers, but have also active kitchen, where visitors and guests can try out all appliances. Culinary events are prepared regularly, where renowned chefs, together with invited guests test and demonstrate all the advantages of Gorenje and Asko range of household appliances.
Gorenje Group's very successful presence in the Israeli market is a result of strategic activities, which among other envisage a shift from a pan-European to a global market presence.