First kitchen studio Kuchyně Gorenje opened in Czech Republic

Gorenje started to build a network of branded professional kitchen studios in Czech Republic in order to boost sales of kitchen furniture and home appliances. The first model kitchen studio Kuchyně Gorenje opened on April 15, 2011 in City Park Jihlava. Here the design kitchens and top-quality home appliances are presented in timeless interior that underlines their exceptionality.

Late last year, Gorenje - real, a sister company of Gorenje spol. s.r.o., in the Czech Republic, took over full distribution of Gorenje kitchen furniture in the country. The company is looking to build a network of branded professional kitchen studios in order to boost sales of both kitchen furniture as well as home appliances. They also established a new customer service centre at the location of Gorenje warehouse in Prague.

"Our goal is to grow to become one of the top three names in the higher-end kitchen market in Czech Republic," says David Tenora, commercial director of Gorenje - real company. "By the end of 2011 we plan to have “up and running” upgraded network of 32 kitchen studios. In 2012 we will continue expanding to selected locations as per the geographic plan. Our optimal final number of kitchen studios is 54."