March 2021 If the message doesn't display, open it in browser.
 
 
 
  Gorenje Group  
 
 
 
 
 
 
New OptiBake built-in ovens toolbox is here!
 
 

The new Gorenje OptiBake built-in ovens are here and so is the toolbox to support them. This campaign will work not only to promote new ovens with main features exposure, but also build brand awareness and improve perception through all the communication tools and the main message “We’ll do the cooking. You do the living.” which is reflecting  our core value - LifeSimplified.  On the links below you will find completely new materials, including many videos (from image, TVCs to social media and feature videos), a comprehensive social media strategy with a weekly plan and all corresponding content to be shared with our followers.

In case you are still missing something and you have any additional needs, we are here for you.

 
Toolbox presentation >>
 
Social media strategy >>
 
Videos >>
 
 
Global image campaign / What you need to know
 

The global campaign will take place in September and October (we will align on exact data when to start and inform you accordingly). Markets should invest into the campaign at least what they put in their yearly plans which were aligned with HQ at the end of previous year. Please keep in mind, that the video materials should not be released before the start of the campaign, the same for the conversational calendar for social media which will be sent out as part of the Social Media Pack for September and October.

Based on that, we are asking you to prepare and provide a more detailed plan for the global image campaign with a budget split to HQ (Sabina Vranc) by June 15th, 2021. And don’t worry, we will also send out a reminder a week before the deadline, so you won’t forget about it.

 
 
Your local versions
 
For your local adaptations of any marketing communications material (including videos), use our fully qualified and cost effective partner, agency Frajni from Belgrade. Your contact at Frajni is Nevena.Milicevic@frajni.com 

For local adaptations of the “How it works” feature videos you can also turn directly to our partner Storeez which was creating those videos: blaz@storeezstudio.com

For local adaptations of the landing page please contact our partner AV studio: gorenje-tasks@av-studio.si
 
 
For more information, please contact:
 
Tjaša Kobal Anžur, Senior Project Manager: tjasa.kobalanzur@gorenje.com

Sabina Vranc, Project Manager: sabina.vranc@gorenje.com

Alenka Potočnik Anžič, Director of Marketing Communications: alenka.potocnikanzic@gorenje.com
 
 
 
 
   
 
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