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| SEARCH ENGINE OPTIMIZATION | | |
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| KEYWORD RESEARCH | | |
What is keyword research and why is it so important? Find the answers and main advantages of KW research on the links below.
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| We strongly suggest that you conduct KW research for your market asap and use it as a guideline for basically anything you are doing on the internet. | | |
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| COOKING PILLAR ARTICLES | | |
| Localise and publish pillar articles on your local product group pages until the end of Q1 (March 31, 2021). When localizing pillar articles, please, adapt the content regarding your local product range and consider keyword research, mentioned above. | | |
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| For local adaptations of
the pillar articles please contact our partner AV
studio: gorenje-tasks@av-studio.si. Please include Elizabeta Biluš (elizabeta.bilus@gorenje.com)
in a copy. | | |
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| COOMING SOON - META DESCRIPTIONS | | |
| A meta description is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. A compelling meta description has the power to raise the click-through rate of your organic search results. That means more of the people who see your page in the search results will actually click through and land on your site. That means more traffic for you, even if your ranking stays the same!
In upcoming months we will share templates of meta descriptions for most important URLs. Also, guidelines for proper & optimized localization will be
shared.
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| For more information, please contact: | | |
| Urška Jan, Digital projects manager: urska.jan@gorenje.com Alenka Potočnik Anžič, Marketing director: | | |
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