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Hisense & Gorenje European Sponsorships What have we been up to in 2020? | |
Dear
all,
Another
successful year of bringing
sport sponsorship stories to life is almost behind us. Although the year was in
some ways demanding, we still managed to leave a strong mark in the sports
world.
With our cutting-edge technology, we were and
still are trying to bring the fans closer to their favorite teams. Surely,
next year the reunion will happen without technological help.
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Global partnership with Paris Saint-Germain | |
In August we announced a multi-year sponsorship with the internationally
renowned football club and one of the top global sports brands Paris
Saint-Germain. With plenty of trophies they are not only the best French football club, but one of the best European
clubs. This year they reached the UEFA Champions League finals for the first
time.
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Local partnership with Leeds United | |
In November Hisense UK
announced a two-year agreement with Leeds United, which competes in the Premier
League. | |
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Extending the partnership with EHF | |
With a fresh two-year agreement Gorenje continues to support men’s
top-flight European handball league. In
the recent days the collaboration with EHF brought us a new award – this time
for best digital communication with our Gorini by Gorenje campaign. Handball fans, don’t miss the
opportunity to watch the finals of the European Champions League 2019/20,
which will be held on the 28th and 29th of December in
Germany. Our ambassador will give some behind the scenes insights on our @gorenjesimplyfans social media channels.
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PLANS FOR 2021 | |
Some
difficulties aside, the sportsfuture looks bright. In the upcoming year we plan on continuing and even strengthening
our partnerships. This will be quite challenging because we are again
becoming a part of the biggest sports event possible – UEFA finals. We will also take part in the UEFA
European Under-21 Championship 2021, which is the biggest sports event for
youths.
Next year the fresh Paris Saint-Germain and
Leeds United sponsorship stories will fully come to life, we will upgrade
our partnership with EHF and enter a world
unknown to us – e-sports. In a multi-year partnership with Fnatic, we will produce
a variety of content.
The expectations are big for all the
sponsorships, and so is our responsibility. We are certain that they will
contribute to the execution of our brands vision, help us cross the goal line
and make us stronger.
Wishing you all the best in 2021,
Primož Kastelic, Sports Sponsorship Project Manager
Alenka Anžič Potočnik, Marketing Director
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