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PRODUCT STICKERS HELP SELL | |
Based on 10 pre-defined Hero models, we
have developed a new product stickers concept that can be easily adapted
and implemented to every MDA. We have followed two important guidelines: to offer
relevant, attractive and informative content, based on consumer benefits in local language and provide unified visual style, aligned with
Gorenje visual identity.
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Check Mabagor Database, to find out more about the concept; solutions for “Hero” models;
application rules; scenario tips and implementation process:
- Product stickers Design Manual
- “Hero” model and general stickers – hi res open files
- Excel document with “Hero”
benefits for translation
- PPT product stickers
presentation with implementation process
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Your local versions | |
For your local adaptations, all “Hero”
model stickers files are available on Mabagor. We recommend you to include our
partner Frajni agency – contanct person: Vera Radojević (@Vera Radojevic ) and please include also Irena Knez ( @Irena Knez) in a copy. | |
Announcing next step | |
Stickers are perceived as a personal
recommendation at the POS therefore a helpful tool to make
customers’ buying decision and purchase simplified. To roll out
sticker concept for the rest of the models we are preparing key benefits
text and corresponding photography for all product subcategories
& performance levels: Primary, Essential, Superior, Advance. Expect
them by the end of November. | |
For more information, please contact: | |
Irena Knez,
Brand Identity Manager
Paula Cardenas Mahne, CX Manager
Alenka Potočnik Anžič, Marketing Director
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