November 2020 If the message doesn't display, open it in browser.
 
 
 
  Gorenje Group  
 
 
 
 
 
 
PRODUCT STICKERS HELP SELL
 

Based on 10 pre-defined Hero models, we have developed a new product stickers concept that can be easily adapted and implemented to every MDA. We have followed two important guidelines: to offer relevant, attractive and informative content, based on consumer benefits in local language and provide unified visual style, aligned with Gorenje visual identity.


 
 

Check Mabagor Database, to find out more about the concept; solutions for “Hero” models; application rules; scenario tips and implementation process:

  • Product stickers Design Manual
  • “Hero” model  and general stickers – hi res open files
  • Excel document with “Hero” benefits for translation
  • PPT product stickers presentation with implementation process

 
Design Manual
 
Hero models stickers
 
Benefits for translation
 
PPT presentation
 
 
Your local versions
 

For your local adaptations, all “Hero” model stickers files are available on Mabagor. We recommend you to include our partner Frajni agency – contanct person: Vera Radojević (@Vera Radojevic ) and please include also Irena Knez ( @Irena Knez) in a copy.

 
Announcing next step
 

Stickers are perceived as a personal recommendation at the POS therefore a helpful tool to make customers’ buying decision and purchase simplified. To roll out sticker concept for the rest of the models we are preparing key benefits text and corresponding photography for all product subcategories & performance levels: Primary, Essential, Superior, Advance. Expect them by the end of November.

 
For more information, please contact:
 

Irena Knez, Brand Identity Manager


Paula Cardenas Mahne, CX Manager


Alenka Potočnik Anžič
, Marketing Director

 
 
 
 
   
 
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