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| Sales Catalogue Concept 2020 already available | | |
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We prepared a new Sales Catalogue concept that represents an upgrade to the existing one. Main goal was to refresh the look of the catalogue but also to bring more of the »Life Simplified« into the presented content. Therefore, we implemented following changes, to make the content even more consumer oriented: - New cover page renders
- New Intro about county of origin (interesting for the markets outside Europe)
- Brief interpretation of the Life Simplified value for the customers
- New intro content for the separate product category
- Bigger exposure of the top 3 features/consumer benefits/ per each product group
- Highlighted other interesting benefits
- Each feature description is titled with the benefit; feature name is on secondary position
- Separate product category ended with the range overview
Concept is modular, so every market could use the most suitable content. Sales Catalogue content should be understood as a Gorenje brand knowledge library since this content can be used in various off and online communication solutions too (brochures, leaflets, web content, etc.).
Check new Sales Catalogue solution:
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| For more information, please contact: | | |
Irena Knez, Brand Identity Manager: irena.knez@gorenje.com
Alenka Potočnik Anžič, Director of Marketing Communications: Alenka.PotocnikAnzic@gorenje.com | | |
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