Main goals (the highest priority) of the project Reshape the company in the Hisense Gorenje Europe are to:
- Increase quality of services for the business,
- Increase efficiency with standardization and harmonization of processes and
- Increase transparency and control & reduce costs.
Therefore, in marketing we want to promote further the joint purchasing on level of some services, not only because of cost optimization and increase of transparency, but especially because each brand needs consistent communication in order to successfully deploy multi brand strategy on all our markets worldwide.
Among many business partners we are working with, there are
two which are with us for many years already and will be important part of our marketing communications solutions also in the future.
We work with them on many projects and different areas of communication solutions, but mostly on a field of
graphical design,
2D/3D animation and rendering. These are AV studio and Frajni Creative studio.
They really know us very good and
they follow the Gorenje brand identity manual in all aspects (as they would follow also other brands identities and manuals), therefore we don’t have many doubts and problems with finalization of solutions that fit to our brand identity at all and we know that they are brand keepers in a way.
Since we are really satisfied with our collaboration through all these years and we would like to optimize costs, we went into a negotiation with both and define a framework of our cooperation for 2020 with a pricelists.
Since most probably there are some of you, that don’t know them or haven’t work with them yet, they also prepared short presentations with their references which are fruits of our cooperation on HQ or business units level and for different brands.
We know the prices of such services in different agencies and we are pretty much sure, that these two are really competitive and also offering good value for money, so therefore we suggest you to contact them when having some needs either on localization of already developed solutions or having a need of something new, developed especially for your market.
