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| Video is king, they say | | |
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... and we agree! That’s why it’s so important
that all our video content is searchable (read between the lines: found on
Google and YouTube).
Through the year, we were regularly informing
you about YouTube activities (YT Strategy, Global Campaigns, Series, etc.). As
we started to work with
the YouTube platform more seriously in 2019, we wanted to share the results of
our efforts with you in this yearly report. Check it out on the link
below – it contains also results of the global Simplicity campaign.
We strongly recommend to print out Checklist,
just to have it close when uploading videos on YT channel. It contains the
most important directions that have a significant impact on YouTube Search & Discovery. Also, use templates for your
videos metadata and thumbnails to maintain consistency
across our YT channels.
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| In 2020 we will start producing Product Review videos and continue with established strategy. Subscribe now! :) | | |
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| For more information, please contact: | | |
Urška Jan,
Digital Projects Manager: urska.jan@gorenje.com
Alenka
Potočnik Anžič, Director of Marketing Communications: alenka.potocnikanzic@gorenje.com | | |
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