January 2020 If the message doesn't display, open it in browser.
 
 
 
  Gorenje Group  
 
 
 
 
 
 
Video is king, they say
 
 

... and we agree! That’s why it’s so important that all our video content is searchable (read between the lines: found on Google and YouTube).

Through the year, we were regularly informing you about YouTube activities (YT Strategy, Global Campaigns, Series, etc.). As we started to work with the YouTube platform more seriously in 2019, we wanted to share the results of our efforts with you in this yearly report. Check it out on the link below – it contains also results of the global Simplicity campaign.

We strongly recommend to print out Checklist, just to have it close when uploading videos on YT channel. It contains the most important directions that have a significant impact on YouTube Search & Discovery. Also, use templates for your videos metadata and thumbnails to maintain consistency across our YT channels.


 
Report
 
Checklist
 
In 2020 we will start producing Product Review videos and continue with established strategy. Subscribe now! :)
 
 
For more information, please contact:
 

Urška Jan, Digital Projects Manager: urska.jan@gorenje.com

Alenka Potočnik Anžič, Director of Marketing Communications: alenka.potocnikanzic@gorenje.com

 
 
 
 
   
 
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