December 2019 If the message doesn't display, open it in browser.
 
 
 
  Gorenje Group  
 
 
 
 
 
 
Gorenje is celebrating 70
 
 

Once upon a time in the idyllic village of Gorenje, an ambitious and determined team of young people founded a small workshop. Step by step, it has grown into a global company that provides meaningful solutions to simplify consumers' lives all over the world. Through seven decades, we have become a brand that contributes to an easier, less complicated and more pleasant everyday life (Gorenje brand vision = Life Simplified).


Proud of our 70-year heritage and enthusiastic about our future, we would like to share good vibes with our customers, business partners, local community and last but not least with our employees who were and are the crucial part of our 70 years story.


In this regard we prepared a communication campaign with additional basic communication support to celebrate a high jubilee in 2020 at its best.

 
Symbol 70 years and its implementation into various communication tools:
 
Design manual
 
Brand image communication campaign: Part of tradition. Part of the family.
 
Toolbox presentation
 
 
Please check main image campaign communication solutions for various media.
 
TV ads >>
Digital >>
 
Landing page
 
Social media >>
Print >>
 
Prize winning game
 
 
What you need to know
 

Due to a current situation we suggest that investment for this campaign should be at least 5 to 10 % of your local marketing budget (depends on media selection) and we recommend a campaign start with February 1st (time table is prepared for 1 month and a half). All the content is available and ready for localization.  Further social media feed on Gorenje interesting facts will be provided via monthly Social Media Pack. In case of additional requests contact us.


The main goal of the prize game #gorenjemoments is to increase your customer database (leads). Once you collect these leads, we strongly encourage you to start nurturing them to support your sales and content creation efforts. If you don’t have a newsletter strategy yet, you can simply start with repurposed content from blog posts that links to product pages or sales promotions. For example: https://international.gorenje.com/40728

As stated in the Media Buying Guidelines, please provide HQ (Irena Knez) with the information about your marketing budget split by January 20th, 2020.

 
Media Buying Guidelines
 
Social Media Guidelines
 
Budget split table
 
 
Localization:
 

For local adaptations of a separate communication material we recommend you use our partner, Frajni agency from Belgrade. Your contact at Frajni: nevena.milicevic@frajni.com


For local adaptations of the landing page & prize-winning game please contact our partner AV studio: gorenje-tasks@av-studio.si. Please also include Elizabeta Biluš from the Digital Marketing department: elizabeta.bilus@gorenje.com  and Urška Jan from Marketing communications urska.jan@gorenje.com in copy.

 
 
For more information, please contact:
 

Irena Knez, Brand Identity Manager: irena.knez@gorenje.com

Alenka Potočnik Anžič, Director of Marketing Communications: Alenka.PotocnikAnzic@gorenje.com

 
 
 
 
   
 
www.gorenjegroup.com
 
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