July 2019 If the message doesn't display, open it in browser.
 
 
 
  Gorenje Group  
 
 
 
 
 
 
Part of tradition. Part of the family. For 70 years.
 
 

With “Customer care” campaign we are taking advantage of being a market leader in the Adriatic region, reminding/informing our existing/potential customers that we are taking care for many generations, already 70 years. Gorenje brand long-time presence and an excellent aftersales service are the main advantages in this region according to customers perception. Based on this, we have prepared a brand image campaign which could easily become a sales support campaign with some clear benefits in second phase. Communication strategy is based on 2 interconnected TV ads, Social media and selective POS solutions.

 
Toolbox presentation
 
Content video
 
TV ads
 
Brochure
 
70. Not old. Just perfectly aged.
 

This campaign should be considered as a campaign for celebrating 70 years of Gorenje in next year (5th of April 1950 is official date of Gorenje company registration). You will receive instructions about global activation of this campaign in Marketing planning letter in the autumn.


We plan to start a campaign in January, so we leave you enough time for local adaptations and an efficient media plan for the first/image and second/sales support phase.


Although the campaign was primary designed for the Adriatic region, it could also be relevant as a brand image campaign for most of the EE markets.

 
 
Local versions:
 

For local adaptations of a separate communication material we recommend you to use our partner, Frajni agency from Belgrade. Your contact at Frajni: nevena.milicevic@frajni.com


For local adaptations of the landing page please contact our partner AV studio: gorenje-tasks@av-studio.si.


Please also include Elizabeta Biluš from the Digital Marketing department: elizabeta.bilus@gorenje.com in copy.

 
 
For more information, please contact:
 
Irena Knez, Brand Identity Manager: irena.knez@gorenje.com

Alenka Potočnik Anžič,
Director of Marketing Communications: Alenka.PotocnikAnzic@gorenje.com
 
 
 
 
   
 
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