The mission of this manual is to translate our brand identity into characteristic architecture design that present our products at points of sale in the best possible way. The solutions are developed in accordance with the new positioning of brand Gorenje and its “Life Simplified” vision.

The manual includes a system of modular and standardized product displays units that can be combined into different types and sizes of Gorenje brand zones. It provides a consistent look and feel of our brand at points of sales across the globe. All displays are available in "Standard" and "Budget" version. Standard displays are the ones we would like to see used most frequently as they expose our products in the most suitable way. The Budget version is intended for cases where price optimization is inevitable.

You may expect no later than by the end of June 2017 a price quotation for manufacturing of all displays listed in the manual. Until then, you are kindly asked to address any needs you may have to us, and we will either obtain a quotation or send detail plans based on which you can produce the displays locally.

If you cannot find a solution that meets your specific needs in the manual, please contact us and we will be happy to help. To this end, we have appointed the e-mail address architecture@gorenje.com .