Companies are made up of people. And when those people have good content, they can turn their business dreams into reality.

We created a new blog, because we care about our customers and wish to make their life more enjoyable by understanding their needs and expectations. We strive to be the source of problem-solving solutions.

Why Blog? The benefits of blogging for business:

• It helps you drive traffic to your website.
Additional opportunities for the company to show up in search engines and drive traffic to website in organic search.

• It helps convert that traffic into leads.
Visitor comes to website and sees call-to-action for a free offer or newsletter.

• It turns leads into sales.
  Integrate your offline and online marketing.

Blogging is the gift that keeps on giving as new topics will be added on a continuous basis.

P.S.: If you have any ideas about interesting blog posts, do not hesitate to contact us :)

And enjoy the reading!

The ideas have been developed for digital channels and as communication ideas, they are designed to fill in the gaps between product launches and campaigns, focusing on customers’ passion and interests beyond but related to home appliances.

 Blog goals:

• Maintain customers‘ engagement between purchase cycles.
• Maintain customers‘ engagement between classic campaigns.
• Deliver Life Simplified as an owned brand experience.

Content themes & purpose:

• Educate people how to do things.
• Inspire people about possibilities.
• Entertain people.

Cross channel publishing:

• Gorenje Life Simplified platform/tab (as a part of web page).
• FB, YouTube, Instagram, Twitter – whatever applicable.
• Newsletters: most interesting content.
• Boost posts whenever possible.

Next steps:

• Content published on all Gorenje websites.
• Publish, measure, learn.

Let´s get in touch.
In case of any questions, regarding this project please do not hesitate to get in touch with us. We can help you make it happen. 

Sanja Čekić: sanja.cekic@gorenje.com

Alenka Potočnik Anžič; Director of Marketing communications