Also premièred at the IFA 2012 will be the new Gorenje concept lines of appliances that boast intelligent features and advanced automation to emphasise the leading trend of innovations for better and healthy living. It goes without saying that these products are outstandingly designed, energy and water efficient, that they perform significantly better, and that they are easy to use.
Franjo Bobinac, Gorenje President and CEO: "IFA is doubtlessly the most important event in our industry, attended by all major players. Participation in this tradeshow is an excellent opportunity to develop new deals and reinforce the reputation of the Gorenje brand. I am certain that this year, our numerous innovative novelties supporting a healthy and quality lifestyle will once again convince our business partners and impress our end buyers."
Gorenje at the IFA global marketplace
The IFA 2012, considered the business event No 1 for consumer electronics and home appliance industry, presents trends in comfort, lifestyle, health, and efficiency. The new home appliances emphasise the trend towards an easier lifestyle and healthy eating. Cooking is as popular as ever and, made simpler using advanced technologies and tools, can be enjoyed with friends or with larger groups of people. Thus, Gorenje is presenting development concepts that embody intelligent features and advanced automation to contribute to better, healthier lifestyles for all.
IQcook, Ultimate Steaming Technology
The flagship of the Gorenje novelties exhibited in Berlin is the revolutionary IQcook induction hob featuring unique IQsteam steaming technology that completely changes the way we cook emphasising the trend towards an easier way of cooking and healthy eating.
The Gorenje IQcook is the first induction hob in the world that you can truly trust to perceive all changes in a timely manner and adjust the operation to avoid boiling over, burning, or overcooking; user-minded preset cooking modes IQsteam, IQboil, IQpro, IQfry and IQgrill simplify the preparation of many dishes even further. Now users can maximise their time while their meals cook and they needn’t worry when something unexpected happens – nothing will ever burn or boil over again. The revolutionary IQcook technology which received the eminent international red dot design award 2012 is entirely the product of Gorenje’s own development and design.
The First Dryers with the Unique Anti-allergic Action
Gorenje offers the first IonTech dryer featuring the intelligent SensorIQ technology, unique anti-allergic action, and ultra gentle operation. It features an extra large drum and alternating spinning direction, while the innovative TwinAir hot air supply technology provides a gentle warm breeze that will dry your laundry evenly. Another notable feature is the unique fibre smoothing action of the IonTech technology which makes your laundry even softer and smoother as the wrinkles are straightened by means of control of the static charge. Ironing your cotton and mixed fabric laundry will now be much easier – or even not required at all. Furthermore, during the ionization process, IonTech technology, in combination with the most efficient FiltrationSupreme system in the market, removes the bacteria, viruses and dust mites. It also effectively refreshes the laundry and eliminates unpleasant odours of food and tobacco.
New Generation of Intelligent Fridge Freezers
At this year's IFA, Gorenje is also presenting its new generation of fridge freezers featuring the AdaptTech cooling – Adaptive Intelligent System which automatically adjusts the refrigerator operation in accordance with the detected user’s lifestyle. Based on the anticipated use, the appliance manages the temperature of the interior in an optimum way and thus reduces power consumption to a minimum. In addition, the new ventilation system featuring the innovative IonAir technology contributes considerably to quality storage of food in the long run. Gorenje refrigerators of the new generation rank in the top energy saving classes A++ and A+++.
Gorenje VITA: Following the beautiful steps of the life cycle: VITA cycle
Gorenje VITA is a family of sophisticated home appliances, premiered as prototypes at the IFA 2012, which stand out with state-of-the-art technology, features that promote your health, and user-friendly operation. They are uniquely designed to enhance your life, to bring vitality into every corner of your home, and to contribute to better, healthier lifestyles for all. Gorenje VITA appliances are superb, loyal and smart companions – constantly improving the everyday cycle of life: the Vita Cycle.
Every choice we make affects both our environment and our well-being. Trends in consumer demand for home appliances demonstrate that in addition to caring about the impact these products have on the environment, consumers also find it very important to consider the way these products affect their/our lives.
Gorenje ONE: One line, one decision, a lot of pleasure
Gorenje ONE offers visually harmonious home appliances boasting state-of-the-art technology and minimalist design based on white with metal accents – a perfect blend of minimalism and functionality. The line comprises a combined fridge freezer with NoFrost DualAdvance technology, several cooking hobs, kitchen hood, cooker, oven with DirecTOUCH control, dishwasher, and new generation washing machine and dryer. All appliances lay claim to high energy efficiency and friendliness to both the environment and the users. White glass and brushed aluminium handles impart a modern look that will surely suit active people who are in touch with the latest trends and who rely on their sense of beauty and touch of comfort when choosing for themselves and their homes. Look no further, you have found "the one" for you: Gorenje ONE.
Innovation for better and healthy living
Honouring the motto “Innovation for Healthy Living”, the majority of new home appliances from Gorenje, presented at this year's IFA, emphasize the trend towards a better and healthier lifestyle. Simplified, ergonomic control achieved through the use of intelligent electronic controls and sensors not only allows today’s home appliances to make life in the home easier and better, they also reflect the lifestyle trends such as healthy cooking, wellness, efficient use of energy, and conservation of natural resources.
You are kindly invited to discover how the many revolutionary new developments from Gorenje can inspire you and elevate your everyday with beauty and wellbeing. Visit us at the Home Appliances@IFA tradeshow in Berlin from August 31 to September 5, 2012, in Hall 1.1, exhibition area 201, from 10 AM to 6 PM.