Gorenje's Retro Special Edition fridge, officially licensed by Volkswagen, won the prestigious Licensing Award 2017 for Innovation. More than 5,000 products entered the competition in their respective categories. Our fridge was selected as the most innovative licensed product of 2017 by a prominent judging panel of 140 top retail buyers, who evaluated excellence of design, innovation, originality, consumer targeting and quality of manufacture and packaging.
On September 12th, London hosted the annual ceremony of The Licensing Awards, owned and organized by The Licensing Source Book. The awards ceremony, where the best licensed products available on the UK market are announced every year, welcomed more than 1,400 retailers, licensees and industry suppliers.
Endorsement of excellence
The finalists for the awards have been selected by a prominent judging panel of 140 top retail buyers, who evaluated their excellence of design, innovation, originality, consumer targeting and quality of manufacture and packaging. More than 5,000 products entered the competition in their respective categories; ultimately, only 5 were selected as the finalists in each of the 6 category types. In the Innovation Award category Gorenje and our Retro Special Edition fridge took home the award, which recognizes outstanding innovation and design.
Richard Mackey, product manager at Gorenje UK, said: “Volkswagen is one of the strongest brands in the world and the campervan is one of its most recognisable, iconic designs, making the refrigerator perfect for adding an instant touch of individual style, freedom and adventure to any kitchen. It has been very well received by our customers, but it is great to receive acknowledgement from outside the kitchen appliance industry, too. ”
Since their inception The Licensing Awards have become an accolade to strive for and an undisputable endorsement of excellence. Winning the Innovation Award, Gorenje's Retro Special Edition fridge has been recognized as one of this year's success stories in the UK licensing industry.