Wednesday, 15th May 2013, Praga
ION Generation Party in Prague
Gorenje ION generation
launch event in Prague was created as party demonstrating the features of the new fridge-freezers generation with the election of a “beauty queen”, where candidates were attributed certain qualities and functions of individual products and product ranges. The event, held in the consecrated chapel of Sacre Coeur in the centre of Prague at the end of april, was attended by more than 150 guests, including Gorenje partners and the media.
The evening’s part of the program consisted of the election of a “beauty queen”, where candidates were attributed certain qualities and functions of individual products and product ranges. Once all were presented guests were invited to vote for the best one.
Selection of the beauty queen was followed by a fashion show showing off luxurious lingerie together with fridges. The event wrapped up with a draw, where Suad Hadžić, Executive Regional Director, handed out some highly valuable prizes – three fridges from the new ION generation.