Thursday, 28th March 2013, Velenje / München, Nemčija
Gorenje teams up with the German ice hockey team Hamburg Freezers
Company Gorenje Munich signed a sponsorship deal with one of the top German hockey teams the Hamburg Freezers, for two games of the national play-offs taking place on March 22 and 30, 2013. Two Gorenje Retro refrigerators with the distinctive logo of this team were made for the occasion.
Cooperation with the "ice cold" team is an opportunity to use the team's reputation to improve the recognition and reputation of the Gorenje brand in Germany.
Thomas Wittling, managing director of Gorenje's subsidiary in Germany: "We are very excited about supporting the Hamburg Freezers, one of Germany's best hockey teams. Cooperation with the "ice cold" team is an opportunity to use the team's positive image for improving the recognition and reputation of the Gorenje brand in Germany."
Uwe Frommhold, general manager of the Hamburg Freezers, commented: "Gorenje is a quality brand and one of the leading European manufacturers in their industry. We are excited and proud to have such a partner on board. It is quite evident that the two brands are a perfect match. Our players are often called 'refrigerators' which are a vital part of Gorenje's core activity."