Friday, 14th September 2012, Velenje / Slovenia, Berlin / Germany
Gorenje makes a successful appearance at Berlin's IFA tradeshow
At the world's largest international consumer electronics and home appliance tradeshow IFA in Berlin, taking place from August 31 to September 5 this year, Gorenje canvassed 8% more orders for the German market as in the year before. Germany is one of the most important markets for Gorenje, representing good 8% in the composition of revenue. Due to its international character and size, IFA is an excellent opportunity to present novelties, strike new deals, and win new customers from all over the world. Hence, Gorenje already announced their presence at the next year's instalment of the fair.
This year's IFA was attended by 1,439 exhibitors soliciting a total of EUR 3.8 billion of orders in the six days of the fair, breaking last year's figure by 3%. The number of professional visitors also rose (+7%), especially international ones (+11%). Total visitor attendance at the fair reached 240,000.
At the fair, Gorenje signed 8% more orders than the year before
Franjo Bobinac, Gorenje President and CEO: "Business environment is truly harsh, especially in Europe where the white goods market is in decline. Therefore, we are very happy to have won during the tradeshow EUR 7.2 million worth of orders, or 8% more than last year, for the German market which is one of the most important markets for us. We also made contact with new customers from America and Asia, and above all thrilled the customers with our new products and their technical features and design."
The slogan of Gorenje's presentation at the Berlin fair this year was "Innovation for a healthy lifestyle". It signifies the combination of the red dot award-winning revolutionary IQcook induction hob, the first laundry dryer with IonTech technology and anti-allergic action, new generation of washing machines and dryers with the innovative SensorIQ technology, and the new generation of intelligent refrigerators that provide high-quality long-term food storage. These are home appliances developed with careful consideration of their effect on health. They also deliver very simple use, further automation of procedures, and high energy efficiency. All novelties are a result of Gorenje's in-house development and design.