Corporate social responsibility
Gorenje has a tradition lasting several decades in the area of socially responsible conduct. Initially, its activities were focused on employees and the local environment. Over the years, these were expanded to include other stakeholders. Today, the philosophy of socially responsible conduct is an inseparable part of Gorenje's successful business operation.
By means of a selective choice of donations and sponsorships, the Company organised in 2009 several events of significance for employees and the broader environment in the fields of culture, sports, education and heath care. Compared to previous years, however, their number was reduced and the funds allocated to societies, clubs and institutions with which Gorenje has been closely cooperating for many years. The amount of funds allocated for sponsorships and donations was slightly higher than in 2008 because, as the general sponsor of the Gorenje Velenje Handball Club, the Company wished to provide the best conditions for the team's participation in the European Champions League. Gorenje has for several years also maintained a partnership with the Slovenian Nordic Ski Team, which operates within the Ski Association of Slovenia.
The Company supports the Gorenje Pension Club, which through its activities is improving the quality of leisure time of our former employees.  Slovenian Nordic Ski Teams
In the 2009/10 season, Gorenje was the general sponsor of Slovenian Nordic Ski teams for 17th consecutive year. We are proud of the numerous achievements that also contribute to the distinctiveness and recognition of the Gorenje brand each season. In the most recent season, cross country skier Petra Majdič was by far the most successful member of the team and her results continue to thrill and impress in this year.
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Handball Club Gorenje Velenje
In the 2009/2010 season, Gorenje was the general sponsor of Handball Club Gorenje Velenje for the 18th consecutive year. The handball club proudly bears the name Gorenje Velenje, acknowledging this company's support and confidence in club success, which allowed it to become a professional sports organization and launch itself among the stars of Slovenian handball. |
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