Sponsorship

Corporate social responsibility

For many decades Gorenje has consciously and responsibly transferred its success to the wide and broad communities. Initially, activities were focused on the employees and local environment. Over the course of these years the focus expanded to include other partners and, today, he philosophy of a socially responsible operation is an integral part of the successful operation of Gorenje.

Through planned charitable contributions and sponsorships, important measures in culture, sports, education and health care were implemented in the year 2010. These measures were of essential importance for some of the employees and the wide environment. Due to economic conditions, the majority of charitable contributions were allocated to humanitarian activities. For years we have sponsored the Slovene Nordic Teams operating within the scope of the Ski Association of Slovenia, and in the year 2010, we became their general sponsor for a period of four years. As the general sponsor of the Handball Club of Gorenje - Velenje a portion of sponsorship funds was awarded to handball teams throughout Slovenia in the year 2010.

In the field of sports Gorenje co-financed the organisation of the FIS championship in ski jumping in Velenje and contributed funds to amateur societies and activities for the direction youth in sports activities that contribute to healthy and meaningful recreational activities. We also support the Association for recreation in Gorenje, which offers a wide range of organised recreational activities to its members free of charge.

In the field of culture we supported the Velenje Gallery, a fine arts institution that was established in partnership with the Town Municipality of Velenje, the Architecture and Design Museum‟s 22nd Biennial of Industrial Design and the Gorenje mixed choir. We also support the Culture Association of Gorenje whose efforts include the organisation of art exhibitions and cultural events.

In the field of education we supported various primary schools that share locations with production plants, the Sports & Media Institute whose efforts support events for school youth, the School Centre - Velenje, the College of Environmental Protection - Velenje, and the Faculty of Mechanical Engineering - Ljubljana.
In the fields of both humanitarian activities and health care we donated equipment to the first hospice established in Slovenia, sponsored the institution founded by Danilo Türk - Let Them Dream, the event Good Work for the Workers of Vegrad, and the preventive specialist and medical centre Fori Tinko.

We also supported the Club for retired persons of Gorenje whose objective is to enrich the quality of life of our former employees through organised activities.

Slovenian Nordic Ski Teams

In the 2010/11 season, Gorenje was the general sponsor of Slovenian Nordic Ski teams for 18th consecutive year. We are proud of the numerous achievements that also contribute to the distinctiveness and recognition of the Gorenje brand each season. In the most recent season, cross country skier Petra Majdič was by far the most successful member of the team and her results continue to thrill and impress in this year.

Handball Club Gorenje Velenje

In the 2010/11 season, Gorenje was the general sponsor of Handball Club Gorenje Velenje for the 19th consecutive year. The handball club proudly bears the name Gorenje Velenje, acknowledging this company's support and confidence in club success, which allowed it to become a professional sports organization and launch itself among the stars of Slovenian handball.