Gorenje Washing machine - Environmental product of the year 2004
Ljubljana, November 25th 2004
This year Gorenje was again among the environmental prize winners awarded by the Gospodarski vestnik (Economic Journal) in association with the Ekološki razvojni sklad RS (National Ecological Development Fund) and Agencija RS za okolje (Federal Environmental Agency). The presentation was carried out on the Annual Environmental Conference, held on Thursday, Nov. 25th, 2004, and the prize for the best environmental product of the year was presented to Mr. Franc Košec, member of Gorenje Board of Directors in charge of development and quality division. This award is already the third top environmental prize in a row this year (in June, Gorenje received the European Environmental Award in Brussels, and at the end of September Gorenje was registered in the EMAS Register as the first company in Slovenia). Innovative character of the new generation of Gorenje washing machines and tumble dryers is displayed by numerous improvements of particular components, which reduced costs, reduced the number of components, quantity of used material, and simplified assembly and increased possibilities of better consumption of raw materials in the technological process. Main objective in design, development and production of the new generation of washing and drying appliances, in addition to the safety requirements, was above all economical operation, reduced consumption of energy, and use of environmentally friendly materials in the fabrication of appliances. End result of all these improvements is better quality of final product. Gorenje is currently carrying out patenting procedures for the control panel of washing machine and tumble dryer, mechanical program selector button for washing machine, detergent dispenser, and transport security bars for washing machine. |
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Mr. Franc Košec, Board Director for development and quality sector, said on the occasion of receiving the award for the environmental product of the year: »We in Gorenje are convinced that environmental components of a product are an important marketing edge. Equally, our recent entry into the EMAS Register is considered important competition advantage. This is all proof that the attitude we have towards the environment is very important to us. Gorenje has long ago placed environmental protection in the center of its strategic policy; our commitment to the continuing development will represent important segment of our corporate culture also in the future. We are doing this not only to achieve better marketing results, but above all because of concern for the future of our successors.«
Five year warranty
New generation of washing machines and tumble dryers has been available to the customers since this fall. On the occasion of introducing new appliances to the market, Gorenje also offered a five year warranty on Slovenian market, as yet another assurance of reliable operation and environmentally friendly product.
In Gorenje great attention has been devoted to the environmental component of the entire production process and responsibility for their appliances after their useful life ends. All efforts are aimed at building the awareness in regard to the environmental protection, which Gorenje has been successfully carrying out with its environmental policy for the last decade. | 
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