February 2017 If the message doesn't display, open it in browser.
 
 
 
 

Marketing Communications

Gorenje Group
 
 
 
 
 
 
Dear colleagues!

Let me use this opportunity to greet all of you. I am assuming my function of Director of Marketing communications with great pleasure, pride and above all, with a great deal of responsibility.

Key highlights of our future cooperation are mostly in improved organization and increased bilateral communication between the headquarter and individual markets, which would also aim to more effective implementation of integrated marketing activities.

In the future, we will still focus on the customer, his needs and also strive to find solutions that support and promote sales goals. In the same breath, we will closely watch to shape our communication, not only to maintain the identity of the brand Gorenje, but to build it on a higher level among all markets. 

I inherited lots of excellent projects. Below you can find Toolbox communication solutions for our dishwashers global campaign, which will start in April. In the coming days we will also prepare further support for the communication on social networks and propose guidelines to facilitate media buying.

I am truly looking forward to our successful partnership.

Sincerely, 

Alenka Potočnik Anžič; Director of Marketing communications
 
 
Fully qualified to do your job
 
Global Campaign Dishwashers 2017
 
 
Boost your sales with a full set of marketing communications tools. On Mabagor you will find various digital advertising tools including banners and landing pages, different POS solutions like stickers, cardboards or plates. We prepared a full set of videos ranging from 6s bumper ads, feature and image videos to be used on internet or TV and also a wide range of Tips and tricks videos to be used on the web or social media. We did not forget even classical offline tools. Printed ads in various formats, leaflet and brochures are also included. Please check them in Communication tools presentation and grab them from Mabagor!
 
Toolbox presentation
 
Materials on Mabagor
 
But this is not all. Within the next week we are going to send you also a social media toolbox with prepared tools and social media content that will help you create your social media campaign.

Since this is our global campaign, we are also preparing Media guidelines for local media strategies, which you can expect latest till Friday 17th of February.

 
 
Your local versions
 

For your local adaptations of any marketing communications material, please take the opportunity to use our fully qualified and cost effective partner, agency Frajni from Belgrade. They already have all open files for SmartFlex communication materials. If you do not know them, please take a look at  their presentation.

 
 
View the presentation
 

Your contact is maja.ristic@frajni.com.

 

 
 

If you have any additonal questions or requests, please contact

Alenka Potočnik Anžič alenka.potocnikanzic@gorenje.com

Andrej Ramšak: andrej.ramsak@gorenje.com