Gorenje's flagship innovation at the IFA Fair is undoubtedly the "Made for iPod" fridge-freezer the development of which is based on a license contract signed with Apple to acquire the right to use their technology in Gorenje appliances.
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The fridge freezer with built-in speakers and a docking station for charging an iPod enables listening to music or playing back video contents ranging from music videos to video recipes. This combination is paving the way for new dimensions of cooking which is thus becoming an entertaining activity tailored to the preferences of the contemporary users.
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Visitors from all over the world at the IFA fair are sieging the fridge-freezer "Made for iPod" which has also immediately reached a numerous media attention.
Amidst the lively verve of the fair, Gorenje's new generation of cooking appliances in two designer lines, Pure and Allure, also caught its share of the visitors' attention, while the Ora-Ïto White Collection was another feast for the eyes.
Both lines of appliances saw their debut at the fair, announcing their launching in various European markets this fall. |
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