Press room Gorenje IFA 2013

Gorenje puts on another dazzling exhibition at the IFA tradeshow

Gorenje IFA 2013 Press room
After successful presentations in recent years, Gorenje is back at the IFA, the world's leading consumer electronics and home appliance tradeshow which teed off today. The latest innovation in consumer electronics and home appliances will be displayed until September 11. This year, Gorenje is presenting an entirely new exhibition concept in two floors spanning a total of 750 square meters. In addition to Gorenje's novelties and innovations, the exhibition area will also feature for the first time the premium appliances of the Asko brand which have been a part of Gorenje's offer since 2010.
Innovation with a vision, advanced technologies and modern design

Gorenje President and CEO Franjo Bobinac: "Since new products are an important motor of growth, Gorenje Group is continuously investing into their development. Once again, we will make use of the wide reach and coverage of the IFA tradeshow in the international mediascape to present our latest appliances to the broad public. This year, our appliances are presented under two of our brands: Gorenje and Asko. Both brands have a tradition spanning several decades and in the years to come, Gorenje Group's global presence will rely on them."

New technologies, new designs

The spotlight at Gorenje's exhibition area will be on the new generation of combined fridge-freezers Gorenje ION Generation with the unique AdaptCool adaptive technology and the IonAir system that prolongs the freshness of food, and on the revolutionary award-winning induction hob IQcook, a global innovation that has been matched with the intelligent IQhood.

Gorenje's IFA offer will surely draw a lot of attention with two premièring collections: the new Gorenje Simplicity Collection, a successor to the first Simplicity line which has seen great response in the markets in the recent years due to its sophisticated design, advanced adaptive technologies, and simple controls, and the Gorenje Classico Collection with a retro look, combining classical aesthetics with modern technologies.

One of Gorenje's most popular collections to date – the Gorenje Ora-Ïto Collection – has been expanded with new models of 60 cm wide free-standing fridges featuring the latest cooling technology and the AdaptCool system. Moreover, a special area will be dedicated to colour appliances, especially refrigerators, washing machines, and dryers, which are also increasingly popular among the consumers. The new generation of SensoCARE washing machines and dryers will be showcased in the entire colour range, which now includes classic white and black, as well as appliances in red, orange, and aluminium finish. Another novelty in colour, presented at the Berlin fair, is the new retro refrigerator in discrete yellow which will expand the existing colour range of the retro fridges.

ASKO brand comes to IFA

For the first time this year, alongside the Gorenje brand, Gorenje Group is showcasing its premium ASKO brand, offering high-performance kitchen, laundry and professional products. ASKO appliances meet the most stringent demands in terms of design, function, durability and environmental awareness. The presentation at the IFA fair includes the new range of ASKO Pro Series™ Kitchen and laundry products, and the ASKO professional range with a new larger professional washing machine and tumble dryer. 

You are kindly invited to enter the Gorenje booth and get immersed in the Gorenje story. Our friendly hosts will welcome you on an exciting journey of advanced technologies, strong values, and creativity that propel Gorenje onwards. Visit us at the Home Appliances@IFA tradeshow in Berlin from September 6 to 11 2013, in Hall 1.1, exhibition area 201, from 10 AM to 6 PM.

Gorenje at the IFA global marketplace 2013

Gorenje is again among the exhibitors at the IFA, the world’s leading consumer electronics and home appliance tradeshow. This year, Gorenje is rising to new challenges with a striking new stand concept and an exhibition spanning two floors and 750 m2. For the first time, the Gorenje stand includes the exciting premium Asko brand alongside the Gorenje brand highlights.

Experience of visionary innovation, advanced technology and modern design

You are kindly invited to enter the Gorenje booth and get immersed in the Gorenje story. Our friendly hosts will welcome you on an exciting journey of advanced technologies, strong values, and creativity that propel Gorenje onwards. Visit us at the Home Appliances@IFA tradeshow in Berlin from September 6 to 11 2013, in Hall 1.1, exhibition area 201, from 10 AM to 6 PM.

Dynamic marketplace, new ideas

The architectural inspiration for the stand which was designed by our own Gorenje Design Studio comes from the marketplace – a dynamic place where we all meet, a hub of new ideas, inspiring innovations, and exciting new products. The multimedia show projected on the outer wall of the Gorenje stand installation invites the visitors to enter the exhibition area and see what it brings. This year, Gorenje’s presentation at IFA certainly has something for everyone. By offering a wide array of products in varied styles and different price segments, Gorenje gives users the possibility to express their own individual lifestyles.

New technologies, new design

This year, Gorenje’s showroom will spotlight the new Gorenje ION generation of fridge freezers featuring the unique advanced AdaptCool technology and the IonAir system that keeps food fresh longer, and the award-winning IQcook induction hob in combination with a brand new IQhood prototype.

Gorenje’s IFA offerings also feature the unveiling of the new Gorenje Simplicity Collection and the new Gorenje Classico Collection which are sure to captivate the audiences with their fine select design, quality contemporary materials, and simple controls. And one of the most popular design collections by Gorenje ever – the Gorenje Ora-Ïto Collection – has been extended with new, wider 60 cm fridge freezer models that feature the latest advanced AdaptCool cooling technologies. A very special place will again be reserved for the colour appliances, especially refrigerators, washing machines, and dryers, which are increasingly popular among the consumers. In addition to the existing range of colours, Gorenje is presenting a new retro model in yellow.

Gorenje’s new Simplicity Collection

Standing out in particular is the technologically updated Gorenje Simplicity Collection inviting with modern design, simple control, adaptive technology, and excellent value. The collection of harmoniously designed appliances Gorenje Simplicity, distinctive for their clean lines and minimalist design addresses anyone who looks to design their living space in their own way; those who see their own expression and style at the top of their list; who choose appliances that easily blend with the design of a room; those whose way of life has a message: it's so me! Just like the Gorenje Simplicity collection has its message: "do not adapt to appliances; let the appliances adapt to you".

The remarkable ION generation of fridge freezers

Gorenje is proud to present the new generation of Gorenje fridge freezers – the ION generation, created in perfect harmony with nature and with your good health foremost in mind. The innovative IonAir technology eliminates up to 95% of microorganisms and – paired with advanced MultiFlow 360° and NoFrost Plus functions – helps create the ideal microclimate for keeping your food fresh and healthy inside the refrigerator. AdaptCool is another advanced technology that helps food keep longer, prevents unwanted heating up of the food, and saves energy by adapting to each individual household.

Mind-blowing next-generation appliances

Following up on the introduction of the revolutionary IQcook induction hob which is the first hob to employ IQ sensor technology for automatic healthy cooking, Gorenje is now introducing a prototype of the intelligent IQhood. The intelligent hood uses integrated sensors to connect to the sensors in the cooking hob, synchronizing its operation with the hob and adjusting it to the ongoing cooking processes. The hood can operate in both automatic and conventional manual modes. This superior kitchen hood boasting cutting-edge technology, touch control and sleek design is seen here as a prototype, but will soon be available to customers the world over.

Talk of new technologies brings the smart HomeCHEF oven which recently made MSN’s selection of mind-blowing next-generation appliances, back into focus. The HomeCHEF oven, one of the most innovative and advanced kitchen appliances from Gorenje, has been further upgraded with some new features. The new models, showcased at the IFA 2013, boast a new, safe and highly energy-efficient UltraCoolDoor (UCD) system, considered among the best in the market. Extremely low exterior door temperatures during cooking – as low as 30 °C – keeps everyone absolutely safe when touching the oven door. The latest HomeCHEF models are also fitted with the new GentleClose soft oven door closing system.

SensoCare fully customised washing and drying

Gorenje’s latest SensoCare washing machines and dryers featuring the innovative user- and eco-friendly SensorIQ technology are also among Gorenje’s offerings proudly showcased at this year’s IFA event. Gorenje washing machines are always well up to the task. Paired with the new generation Gorenje dryers, they offer peerless laundry care. Gorenje’s SensoCARE dryers with a heat pump feature the unique IonTech technology that further smoothes the fibres to eliminate creasing and static charge.

All these appliances also boast high energy efficiency and overall friendliness to both the users and the environment. At IFA, they are sure to thrill the audience with some new daring colours: alongside the classic white also in alluring red, orange, alux, and black.

ASKO brand comes to IFA

For the first time this year, alongside the Gorenje brand, Gorenje Group is showcasing its premium ASKO brand, offering high-performance kitchen, laundry and professional products. ASKO appliances meet the most stringent demands in terms of design, function, durability and environmental awareness. The presentation at the IFA fair includes the new range of ASKO Pro Series™ Kitchen and laundry products, and the ASKO professional range with a new larger professional washing machine and tumble dryer. 

The ASKO Pro Series™ is being launched as a full range of exclusive kitchen and laundry care products. The range flirts with the heritage and tonality of the ASKO brand – Professional and Stainless Steel. In the kitchen range you´ll find large-capacity ovens and exclusive extra-large 200-by-75-cm fridge freezers boasting nearly 400 litres of storage space. In the ASKO Pro Series™ laundry range, we find the world’s first matched extra-large domestic washer and dryer pair with professional construction. The washer boasts an 11-kg dry wash load capacity in its 80-litre drum, and the dryer 10-kg in a 145-litre drum. They are built to be the growing family's loyal friend for many years to come. 

The ASKO professional range includes a new, larger professional washing machine with an 80-litre drum and a loading capacity of 8 kg, and dryers with a drum volume of 145 litres and a loading capacity of 8 kg. With the new ASKO Professional door system featuring the SmartSeal™ solution, loading and unloading the washer becomes incredibly easy. ASKO professional laundry products are used daily to wash mop heads for cleaning companies, towels for local beauty salons and maybe even to dry clothes at camp sites or oil rigs.

The ASKO professional dishwashers boast stainless steel construction and offer models with both industrial crate carriers and flexible standard dishwasher baskets, all in stainless steel. ASKO professional dishwashers are also equipped for connection to an external detergent dosing system for two chemical feeds. ASKO professional dishwashers are ideal for nurseries, retirement homes and schools as well as smaller restaurants or cafés and public institutions or offices.

The remarkable ION generation fridge freezers

The Gorenje ION generation of fridge freezers was created in perfect harmony with nature and with your good health in mind. The innovative IonAir technology paired with the advanced MultiFlow 360° and NoFrost Plus functions creates the ideal microclimate for keeping the food fresh and healthy.
Refrigerators with unique sensor technology

Every year we end up throwing out large amounts of food due to improper storage and eventual spoilage. But ION generation refrigerators provide the ideal solution – optimal temperatures combined with anions, creating the ideal environment for storing and caring for your good food, keeping it fresh and bacteria-free far longer than any conventional systems.

Fresh and healthy as can be

By keeping our food healthy we’re looking out for our own health as well. Maximum food protection is provided by a three-tier system – IonAir, with MultiFlow 360˚ and NoFrost Plus. Multiflow 360˚ is an intensive ventilation system which blows fresh air through 14 ventilation slots to maintain even, constant temperatures on each individual shelf. NoFrost Plus technology entirely prevents accumulation of frost on the food and ice in the freezer interior. Further, it prevents food in the fridge compartement from drying out by keeping it fresh and humid. This system is featured in premium models, while other models offer IonAir with DynamiCooling and FrostLess technology, another smart feature that eliminates both ice build-up and the need for manual defrosting.

The right temperature – in every corner of your refrigerator

Plenty of other features contribute to maximum food freshness. Every model of the new generation is enhanced with the extraordinary CrispZone pull-out vegetable drawer that maintains optimal humidity and holds up to 36l of fresh fruit, vegetables and more. Frozen food doesn’t get left out in the cold either: professional, extra-fast freezing in the Superior line’s XtremeFreeze drawer preserves vitamins, minerals and nutrients in frozen food by freezing it twice as fast. Other smart features for keeping food fresh include the SuperCool drawer, particularly useful when restocking after a major shopping trip; or the ZeroZone drawer in the refrigerator compartment for storing meat and fish at a critical 0˚ C.

Unique sensor technology by Gorenje

Gorenje is especially proud of their unique self-learning refrigerators featuring AdaptCool advanced sensor technology, which harnesses the innovative power of a powerful sensor system that keeps track of user habits and adjusts operation accordingly, thereby maintaining even, steady temperatures throughout. This advanced technology helps food keep longer, prevents unwanted heating up of food, and saves energy by adapting to each individual household.

User-friendly design

Alongside concerns for freshness and health, today’s consumers also expect flexible functionality and simple operation. Gorenje has responded with a variety of smart, user-friendly functions, like sliding PullOut shelves that can hold up to 22 kg of food each. The SimpleSlide principle enables easy movement of shelves up and down, with multi-point adjustment; and the SlotIn function allows flexible, easy-opening of the door, even when the refrigerator is placed next to a wall or another appliance. These features and more all are part of making a better home living experience.

Keeping it green

With a growing interest in ecology and doing well by the environment, Gorenje is working to find new ways to save both energy and money. Since refrigerators consume a lot of energy, we sought to make them as efficient as possible. All ION generation fridge freezers boast high energy class ratings, from A+ to A+++. They’re also controlled by InverterCompressors, which adjust operation according to temperature and can save up to 50% in energy consumption. Other advanced features like the EcoMode program save while you’re away from home, and fine LED illumination is as easy on the eyes as it is on the wallet.

These compelling features are available in the three lines of Gorenje’s new refrigerators – Essential, Advanced and Superior. Each line will both surprise and impress, with sophisticated design and an array of features that will satisfy all your refrigeration and larger lifestyle needs.

Gorenje’s new Simplicity Collection

The Gorenje Simplicity Collection boasts marvellously easy controls, adaptive technology, modern design, and excellent value. These harmoniously designed appliances are distinctive for their pure lines and minimalistic design, neatly packaged in the tried and tested "simplicity" style. And the elegant black or white glass finish works in perfect harmony with the pure lines of the handles. Together, they tell a timeless story of a beautiful, functional symbiosis between glass and metal.

Advanced adaptive technology

Already upon first sight, Simplicity collection appliances convince with their refined design and genuine materials. And users are par¬ticularly taken with the simple, logical operation using only a single knob, all supported by advanced adaptive technology. The most advanced Simplicity appliances keep track of your personal settings for cooking, baking, washing, and drying programs. A mere touch or turn of a knob and your favourite settings are recalled and put into action. Simplicity does away with many a decision in your everyday life – and leaves you with more time for the things you enjoy.

Advantages that count:

Logical choice: The most frequently used and the most convenient settings are immediately available – via a single knob.
AdapTech: Advanced appliances memorize our personal choices and suggest them next time we use them.
Excellent design: Pure lines, genuine materials and ergonomics allow integrating the appliances into any home.
Excellent value: As they are well-priced, these appliances offer immediate savings. In addition, advanced technology makes sure you only pay for what you truly need.

Gorenje Classico Collection

Fine traditional cuisine has always been born of fresh, wholesome ingredients prepared with care and devotion, in a kitchen that breathes both function and feeling. Experience a moment of timeless satisfaction with the Gorenje Classico Collection of kitchen appliances.

Passion for cooking revived

The Gorenje Classico Collection with a strong designer imprint embodies timeless aesthetics fashioned on select materials, soft lines, and inspiring reliefs. Modern materials provide a home for advanced technologies and ensure the appliances shine equally in both modern and traditional settings. Gorenje’s Classico Collection of kitchen appliances – in your choice of ivory or matte-black. Passion for cooking revived.

The collection consists of a range of appliances with uniform design: an oven, several cooking hobs, free standing cookers with a width of 50 or 60 centimeters, and a kitchen hood. They share some of the visual elements like the knob, handle, electronic program timer and clock with classic analogue design.

Sensations of good food prepared in your home kitchen

Sensations of good food prepared in your home kitchen are always closely related to passion and life's pleasures. Experience it with the Gorenje Classico Collection of kitchen appliances.

The ovens of the Gorenje Classico Collection, graced with a rich and dynamic design with a classical touch, boast the advanced HomeMADE™ baking technology and high energy efficiency. They tell the most delicious stories to be enjoyed by you and everyone you share your cooking mastery with. Combined with aesthetically designed hobs of the Gorenje Classico Collection they will turn everyday cooking into exceptional culinary experiences. A range of high-quality gas and glass ceramic cooking hobs with sophisticated design will allow you to easily pick the one that best matches your cooking habits and expectations, as well as your views on interior design and home living.

The story of each kitchen starts with the conventional cooker – a fully independent appliance combining the hob and the oven. Traditionally reliable and efficient helpers for your cooking endeavours include a choice of gas and electric hobs with hi-light technology, 50 or 60 centimeters wide. Innovative technological solutions, combination of different cooking hobs, and the efficient and innovative HomeMADE™ oven technology guarantee excellent results every time.

And finally, in a modern open kitchen, the hood is the central element of design and one of the most eye-catching features that transforms the space into an oasis of freshness. Owing to the minimalistic character, soft lines, and details in the colour of old gold, which are the common denominators of the design of all appliances in the Gorenje Classico Collection, the kitchen hood will embellish and enhance the kitchen ambient.

Kitchen appliances of the Gorenje Classico Collection are a nostalgic fusion of the past and the present; a blend of classic aesthetics and modernism;   a perfect choice of those who find it difficult to decide between traditional and modern. They are the right solution for a modern and aesthetically decorated home with a pronounced personal note.

“Keeping it cool!” with Gorenje Retro

Gorenje Retro refrigerators as must-have pieces

The refreshed line-up of economical and environmentally friendly cool beauties of the Gorenje Retro Collection is sure to thrill especially the modern lovers of classics who appreciate minimalism with select pieces of elegant furniture and accessories in their homes. In addition to the existing range of colours Gorenje is presenting a new retro model in yellow at this year's IFA fair.

The cult Retro fridge – cheerful in yellow

Rounded lines, dressed in modern lively colours, wrapped around innovative and technologically perfected solutions simply cannot go unnoticed. Especially when wearing an optimistic and cheerful yellow. If yellow is the colour of sunshine, optimism and pleasure, then Gorenje's seductive refrigerator in the New Yellow would surely be the most extravagant element in your apartment. It would complete the kitchen as the ultimate eye candy. And it would flood the space with golden sunshine, optimism and cheerfulness.

Perfect design and cutting-edge technology

The perfect design is home to cutting-edge technology, user friendly solutions, and economic operation. The legendary retro refrigerators rank in the A++ and A+ energy classes. In addition to excellent thermal insulation, all models feature improved door sealing, state-of-the-art cooling system components, and electronic regulation that cuts the use of power to minimum. In addition to the core functionality, these models offer the FastFreeze freezer boost function and the SuperCool refrigerator boost function to cool the food after a major shopping trip.

Inspired by the past. Designed for a lifetime.

Retro is a synonym of a nostalgic glance over the times gone by. A passionate revival of the momentous cult stories from the past. Today, retro is enjoying an all-around renaissance: it is present in furniture, automobiles, telephones, bicycles, as well as women's coats, swimsuits and hairstyles. And Gorenje's "old timers", legendary retro refrigerators popular for decades, are the answer to this »new retro« trend.

 

Designing your lifestyle - with Gorenje Retro fridges

Meet Gorenje Retro, a collection of fridge freezers that will thrill you with an elegant, romantic, or daring colour palette. Treat yourself to more; push the boundaries; choose your style, with the Gorenje Retro Collection.

Urban lark: Gorenje Retro Collection

Gorenje Retro fridges in modern, lively, and alluringly lusty hues were created for the playful eternal optimists and curious travellers who just love to be free; the adrenaline lovers for whom sky is the limit.

The perfect elegance: Gorenje Retro Collection

Gorenje Retro Collection in charming hues of bordeaux, silver, and black will appeal above all to those who appreciate modern classics, minimalism with select pieces of elegant furniture; the resolute visionaries who contend that "less is more" and seek perfect harmony.

Romantic nostalgia: Gorenje Retro Collection

The sober tones of the Gorenje Retro Collection like champagne or white will intrigue the nostalgic romantics who love natural colours. They like to decorate their homes with new, perfectly designed pieces of equipment that combine innovation and a nostalgic touch of the past.

IQ technology – the ingenious revolution in cooking

Intelligent IQcook induction hob now combined with the intelligent IQhood

Following up on the introduction of the revolutionary induction hob IQcook which is the first hob to employ IQ sensor technology for automatic cooking, Gorenje is now introducing a prototype of the intelligent IQhood. The new hood uses integrated sensors to connect to the sensors in the cooking hob, synchronizing its operation with the hob and adjusting it to ongoing cooking processes. The hood can operate in both automatic and conventional manual modes.

The superior Gorenje DVG8565AX kitchen hood boasting cutting edge technology, touch control, and modern appearance, is now upgraded with the revolutionary IQ technology and currently presented as a prototype; yet it will soon be available to the customers in markets across the globe.

Automatic freshness

The hood can operate both in the automatic and in the conventional manual mode. In the automatic mode, the hood connects to the sensor in the IQcook induction hob via a wireless connection to adjust the suction power to the heating power of the induction hob or the intensity of the cooking process. The hood can perceive even a slight change in temperature which will trigger it to switch on. Then, its operating power is stepped up concurrently with the increasing cooking power. When the cooking power is decreased, the suction power of the hood is decreased as well. When the cooking process is completed, the hood is switched off automatically.

Automatic cooking modes and guaranteed freshness in the kitchen

IQ cooking technology is put to great use in the combination of an IQcook cooking hob and the IQhood. It will automatically activate the hood as soon as the user selects any of the automatic cooking modes, thus providing both safe cooking and clean and fresh air in the kitchen. It is fully automatic. 

User-adjusted presets that include IQsteam, IQboil, IQpro, IQfry and IQgrill truly simplify the cooking procedure for many dishes and the patented SmartSense safety function will automatically switch off the cooking hob to prevent the food from boiling over or burning. Last but not least, the IQhood will make sure the air in the kitchen is clean. You no longer have to constantly control what's going on in the pots and worry about the odours when the guests arrive. IQ technology will do all the work! 

The revolutionary IQcook hob, entirely a result of Gorenje's in-house development and design, has received several international awards, including the Plus X Award for innovation and superior quality, and the coveted red dot design award.

The innovative Gorenje IQcook cooking hob

Induction hob with superior IQsteam cooking technology

The revolutionary IQcook induction hob is a worldwide novelty from Gorenje. Its IQsteam steam cooking technology completely changes the way we cook and supports a healthy diet. IQcook is the first cooking hob in the world to allow automatic steam cooking that is – owing to the intelligent IQ sensors – completely safe, controlled and optimized in terms of time and energy consumption.

User-adjusted cooking and frying presets that include IQsteam, IQboil, IQpro, IQfry and IQgrill simplify the cooking procedure in a revolutionary way for many dishes. Moreover, the patented SmartSense safety function will automatically switch off the cooking hob to prevent the food from boiling over or burning. The revolutionary Gorenje IQcook hob won the eminent red dot design award 2012; this year, IQcook technology was given a big nod with the Plus X Award for innovation, high quality, and excellent design, and the product of the year 2013 award.
 

The top-class HomeCHEF oven

A tablet computer, a cookbook, and an oven in a single appliance

Gorenje's top-class HomeCHEF oven recently made the list of mind-blowing next-generation appliances. Innovative HomeCHEF control and function upgrade is a leap forward in the development of electronic oven touch control and a true innovation. This exceptional innovation also caught the eyes of the international expert jury of the Red dot Design Award 2011, receiving their praise. The latest models of HomeCHEF ovens boast pyrolytic cleaning, the GentleClose soft door closing system, and highly energy-efficient UltraCoolDoor system (UCD).

State-of-the-art technology and simple control

The HomeCHEF oven with its unique control mode and exceptional efficiency brings the playful feel of consumer electronic devices into modern kitchens, making excellent cooking results as easy as pie. Colourful presentation including recipes, recommended cooking modes, and extra functions allows simple settings by sliding your finger across the screen. All cooking steps proposed in the recipe can be simply set before the start of the cooking process, which leaves your attention free for other dishes, presentation, and your guests, while the oven does the job. You simply choose the dish, enter the ingredient weight and the oven will do the rest automatically.

The HomeCHEF global innovation goes beyond simple control, intelligibility, and reliable results. It represents a tablet computer, a cookbook, and an oven in a single appliance. Contents are clearly laid out and intelligible. The display is protected with glass. The main menu displays date and time and allows settings in 30 different languages. Main menu is also the gateway to the basic menu that offers several different ways to select the right cooking program: SIMPLEbake, AUTObake, PRObake, patent protected STEPbake, MYbake, and EXTRA for controlling other oven functions.

More at: http://www.youtube.com/watch?v=lsXe_nnXnjg

Gentle Giant with Ultra Cool Door

The new HomeCHEF models, offering a large volume (65 litres), boast a new, safe and highly energy-efficient UltraCoolDoor system (UCD), considered among the best in the market. Special reflective glass layers and the advanced cooling system improve oven performance while significantly cutting energy consumption. Extremely low exterior door temperature during cooking, as low as 30 ̊C, keeps everyone absolutely safe when touching the oven door.

The latest HomeCHEF models are also fitted with the new GentleClose soft oven door closing system. This feature, previously seen in the furniture industry, enables elegant, silent and easy closing of oven doors, requiring just a single gentle push. Nice and elegant.

HomeMADE® cavity design and pyrolytic cleaning system

The HomeCHEF is a multi-system oven featuring the HomeMADE® cavity design with highly efficient heater placement in several levels, and many user functions that make excellent cooking results easy. In addition to the large volume, it also offers a comfortable 46 cm wide cooking surface, which is one of the largest in the market. Despite the generous volume, the oven ranks in the A-20% energy class, which means that it consumes 20% less energy than an A-class oven while the models with the pyrolytic cleaning system rank in the A energy class.

HomeCHEF oven models:
Models BO9950AX, BO9950AB; models featuring pyrolytic cleaning BOP9958AX, BOP9958AB

Gorenje SensoCARE washing machines

Fully customized washing - for peerless laundry care

The latest Gorenje washing machines boast the SensoCARE innovative laundry care technology fully adjusted to the user, modern visual identity, and ergonomic design that provides comfortable control and an exceptional user experience. Owing to their smart SensorIQ technology that automatically optimizes the washing processes, they rank among the most perfected and efficient appliances in the market as the top models boast A+++-20% rating, which means they use 50% less power than an A energy class appliance. Among the models, showcased at this year’s IFA event, we can admire SensoCARE washing machine models in new daring colours: alongside classic white also in alluring red, orange, alux and black.

Peerless laundry care

Gorenje washing machines are always well up to the task, and paired with new generation Gorenje dryers, offer peerless laundry care. Gorenje’s SensoCARE dryers with heat pump feature unique IonTech technology that further smoothes fibres to eliminate creasing and static charge. And all these appliances boast high energy efficiency and overall friendliness – to both users and the environment.

Fully customized washing

Gorenje washing machines offer the option to choose the washing method best suited to your needs. If you tend to use the conventional washing programs (cotton, synthetics, mix, delicate, woollens), there are four new possible modes to choose from: NormalCARE, EcoCARE, TimeCARE, and AllergyCARE. These washing modes provide excellent washing results and perfect laundry care every time. NormalCARE is preset for regular daily use, optimizing the use of power and time; EcoCARE is focused on laundry care with very low amount of water and power, regardless of washing time; TimeCARE will be welcomed by those who live their lives on the fast lane as it steps up the intensity to efficiently wash the laundry in the shortest possible time; and AllergyCARE is the right choice for the allergy prone as it uses more water to thoroughly rinse the laundry.

High load capacity – up to 9 kg

The spacious drum fitted in Gorenje's washing machines of the new generation allows optimum wash for larger amounts of laundry – up to 9 kilograms at a time. Owing to the door with a diameter of 34.5 cm which can be opened to a 180 °C angle, loading and emptying of the drum is very simple even when you are washing blankets, bedding or other large items.  In advanced models, the drum is lit up when opened to allow a better view of the laundry inside.

Excellent energy efficiency

Many innovative solutions like the efficient program algorithms, OptiDrum washing machine drum, and QuickWet optimum soaking system, combined with the intelligent SensorIQ sensor technology, deliver excellent energy efficiency.

Always optimum use of power, water, and time

Gorenje washing machines feature numerous sensors that continuously monitor the washing progress. Based on collected data, the intelligent SensorIQ technology automatically adjusts the washing process according to the selected program and the type and weight of the laundry. This guarantees optimum results, as well as considerable savings in power, water, and time.

Wellness treatment for your laundry

Innovatively designed drum interior made of stainless steel is completely adjusted to efficient motion of the laundry during the washing process. Large volume allows comfort even when washing larger amounts of laundry. Drum perforation is carefully thought out so that the size, shape, and number of holes provide lower water and power consumption. Wave-shaped 3D ribs gently move the laundry towards the rear part of the drum and then lift it towards the top. Tilted design of the interior door glass also contributes to this process. OptiDrum will make sure your laundry gets the best possible care.

Simple choice of the right program for any type of laundry

Gorenje washing machines offer several washing programs and temperature settings. The most commonly used programs – cotton, synthetics, mix, delicate, and woollens – are found on the right hand side of the dial; on the left side of the perimeter, special programs adjusted to a particular type of laundry are offered. The innovative UltraWHITE program, for instance, is intended for care of white delicate laundry such as synthetics, silk, nylon, and lace, which, due to the specific character of the fabric, should never be washed at high temperatures. The laundry will receive excellent care at a temperature of no more than 30°C, owing to more intensive tumbling rhythm and more water. In addition to the revolutionary UltraWHITE program, the washing machine offers PerfectBlack, BioWash, NightWash, QuickWash, and two user-defined programs MyFavourite that are easily customizable by the user.

Assistance in dealing with the most stubborn stains

It may often be the case that inappropriate washing method will additionally work a stain into the fabric, reducing the possibility to remove it in subsequent washes. Gorenje's high-end models offer a special StainExpert function for effective removal of the most common stubborn stains. Choose the most appropriate among the four offered groups of stains to make sure the laundry is washed effectively. The four groups include fruit – efficient for oranges, strawberries, bananas, tomato sauce, fruit mashes etc.; coffee – fights stains from tea, coffee, cocoa, chocolate, yoghurt, pasta, lipstick etc.; wine – cleans stains of red wine, dark fruit juices, blueberries, red beet etc.; and organic – in case of stains of fat, oil, butter, eggs, blood, or grass.

Superior component quality for a longer useful life

The heavy-duty DuraHeat heater is coated with a protection layer of nickel which makes the surface very smooth and reduces accumulation of limescale. Compared to conventional solutions, the DuraHeat will last longer and make washing machine operation more efficient. This reasserts the quality of the machine and prolongs its useful life.

Efficient and environmentally friendly motor

Generation of washing machines offering spinning rates of 1,600 rpm and accommodating 9 kilogram loads features a highly efficient electronically controlled PowerDrive motor which is, compared to the universal electric motor, more reliable and very quiet. Minimum use of power and handling larger loads more easily will translate into longer useful life. The motor is very efficient as it reaches maximum power very fast.

Red dot award for new generation Gorenje washing machines

Sophistication and innovation in design of the new washing machines, paired with Gorenje new dryers, caught the scrutinizing eye of the eminent international jury for the red dot design award. Thus, Gorenje's new washing machines, designed by Gorenje's in-house Gorenje Design Studio, joined the line-up of products with the best design of the year.
 

Dryers with the unique fibre smoothing technology

Excellently dried and ultra soft laundry without ironing

Gorenje’s latest generation of tumble dryers is distinguished by cutting edge drying and the IonTech anti-crease technology in addition to a large drum with up to 9 kg load capacity. SensorIQ - intelligent sensor technology automatically optimises the drying process and takes perfect care of your laundry – all with extremely low power consumption (up to A+++).

The unique fibre smoothing method of the IonTech technology with anti-allergic action makes your laundry even softer and smoother as it straightens out the wrinkles by controlling the static energy. Furthermore, during the ionization process, IonTech technology, in combination with the most efficient FiltrationSupreme system in the market, removes the bacteria, viruses and dust mites. It also effectively refreshes the laundry and eliminates unpleasant odours of food and tobacco. New technologies, new design:  alongside classic white we can now admire Gorenje’s dryers also in alluring red, orange, alux and black.

SensoCARE - Ultimate sense for your laundry

Gorenje’s dryers with SensoCARE technology allows selecting the most convenient drying method, offering a choice between the regular NormalCARE which includes optimized drying programs, and the temperature-adjusted GentleCARE drying mode, which allows even friendlier laundry care while helping preserve your garments. A new synergy of technologies provides for superior laundry softness: a bi-directional TwinAir air blowing system dries clothes evenly throughout the drying cycle; IonTech straightens the fibres by ionising the air, making the laundry even softer; and the SteamTech steam drying technology fluffs laundry while smoothing out creases and wrinkles. After this superb treatment fresh, fluffy laundry can now be put away – without ironing.

Heat pump and IonTech ionic technology

The new generation of Gorenje tumble dryers come in various models, from vented to condenser tumble dryers. The condenser heat pump tumble dryer is distinguished by its innovative technology and classified as energy class A-60% on account of its low energy consumption – the integrated heat pump allows it to use 60% less energy than a standard A-rated dryer. Another special feature is the unique IonTech technology or air ioniser, which further softens and cares for laundry by straightening the fibres and removing unpleasant odours such as tobacco smoke and kitchen odours.

A heat pump condenser dryer dries clothes at lower temperatures than standard models, taking even better care of your clothes. This is further facilitated by the unique TwinAir blowing system that introduces warm dry air into the drum through two air vents as the drum spins in both directions. Drying is more efficient, as wash loads are evenly distributed in the drum throughout the drying process, keeping the garments from getting tangled up and twisted. It’s the only household appliance to employ both the heating and cooling effects of the heat pump for its functioning.

SteamTech ironing perfection

Innovative SteamTech laundry care technology employs steam to straighten every crease and wrinkle. Ironing cotton and mixed-fabric laundry is now far easier – even not necessary at all. A remarkable independent steam drying program for shirts will particularly please those with a strong dislike for ironing; and the additional refreshment program is perfect for clothes that have recently been worn but are not ready for washing yet; or for clothes that have been in the closet for a while. It will remove any unpleasant odours and make them soft, without unnecessary washing.

High load capacity - up to 9 kg

The latest generation of Gorenje dryers, with one of the largest drums on the market (120 l) allows for wash-loads of up to 9 kg while at the same time providing optimal care and efficient drying of larger items such as bed sheets. Of course you don't always have to dry that much laundry, which makes the SmallLoad function all the more welcome, as it provides for quick drying of individual delicate items without having to wait for new laundry to pile up.

New fridge freezers of the Gorenje Ora-Ïto Collection

Minimalist and elegant design, superior technology inside

The Gorenje Ora-Ïto design Collection has grown larger as new models 60 cm wide fridge freezers featuring the latest advanced technologies have been added to the line. The new Gorenje Ora-Ïto fridge freezers boast great technological features and superior design, and they are very friendly to both the users and – ranking in the A++ energy efficiency class – the environment.

The new freestanding fridge freezers of the Gorenje Ora-Ïto Collection, dressed in white or black opal glass in combination with thoughtfully designed vertical aluminium handle in stainless steel, bring a touch of trendy urban architecture of glass and metal to your home. They are a part of Gorenje's ION generation of smart cooling appliances boasting superior technology and design – among the best offered in the market.

Smart features, smart behaviour

Unique advanced AdaptCool sensor technology that adjusts refrigerator operation to user behaviour, paired with the IonAir technology and MultiFlow 360o intensive ventilation system, makes sure the food remains fresh and wholesome longer than in conventional refrigerators. Interior equipment, including LED lighting, advanced NoFrost Plus technology, and the perfect layout of transparent shelves and drawers, will surely meet all standards of contemporary users.

User-friendly interior design and technology

Adjustable SimpleSlide shelves in the door allow simple storage of food, and Spacious PullOut glass shelves with a load capacity of up to 22 kilograms per shelf can be simply pulled out to allow easier access to food. There’s also the air-tight multi-purpose MultiBox bin for organised storage of food, which doubles as an egg or ice tray. And the freezer boasts a truly spacious SpaceBox for storing large frozen food items.

Keeping the food fresh, crisp and healthy

Healthy lifestyle and consumer well-being are two of the most important driving elements behind Gorenje’s engineering and development philosophy. As a result, the Gorenje ION generation of fridge freezers comes with a variety of innovative features like CrispZone, one of the largest vegetable drawers on the market, with a temperature 1.5 °C lower than in other areas. Lower temperature and controlled air circulation and humidity via HumidityControl allow the food to keep longer, and to retain all vitamins and nutrients.

Minimalist elegance in black or white

Gorenje Ora-Ïto Collections – the  black and the white version – include a freestanding fridge freezer, a multi-function built-in oven with electronic controls, a microwave oven, induction hobs, a cooking hob with gas burners on glass surface, an elegant chimney hood, and decorative panels for the dishwasher and microwave oven that round up the harmonious design of the entire collection. Minimalist elegance and bold distinctive design come together in a fusion of complexity and simplicity – Simplexity, as Ora-Ïto dubbed his style.

ASKO at the IFA fair

ASKO Pro Series™ Kitchen and laundry

ASKO is the Gorenje Group’s international premium brand, offering high-performance kitchen, laundry and professional products. The ASKO products meet the most stringent demands in terms of design, function, durability and environmental awareness. We manufacture our products to extremely high quality standards and build our domestic appliances in the same way we build our professional products.

Swedish quality since 1950

The ASKO story started back in 1950 in Vara, Sweden, with an innovative young man´s dream to build a washing machine for his mother to make her life easier. This very first washing machine laid the foundation for what would later become Asko Appliances. Now, over 60 years later, ASKO is a part of the Gorenje Group and products are developed with the same commitment to innovation, quality and Swedish functional design as back in 1950. In the past, ASKO was recognised primarily as a wet product specialist, but now it also offers a full range of kitchen appliances.

ASKO Pro Series™ Kitchen and laundry

ASKO´s new range of kitchen products is being presented at the IFA fair. The ASKO Pro Series ™ kitchen range is a completely new series of robust and high-performance stainless steel kitchen products for anyone who loves cooking. This exclusive kitchen range includes 45 and 60 cm ovens with large capacity and a specially designed cavity for effective and even heat distribution. A 185 cm high combined fridge freezer is also presented with a converter that allows setting the temperature in the freezer department from -8 °C to +3 °C. An exclusive and extra-large alternative is the 200 cm high and 75 cm wide fridge freezer with drawers for convenient storage and a total storage space of nearly 400 litres.

Going further through the Pro Series ™ range we find gas hobs with the efficient Volcano wok burners and induction hobs with up to three flexible cooking zones (Adaptive Zones™) which can expand as necessary to fit the cookware. We recommend installing one of our Pro Series™ cooker hoods above the hob. ASKO Pro Series™ cooker hoods are strong, silent and will create a good first impression in your kitchen. With AirLogic™ technology, fume removal capacity is top-of-the-line. After dinner, the dishes can be washed in an ASKO Pro Series ™ dishwasher that offers the largest loading capacity in the market with four flexible baskets. The key components of the ASKO Pro Series™ dishwasher are made entirely of steel to ensure durability (8Steel™).

ASKO Pro Series™ Laundry, consisting of a large washer and dryer, is also introduced at the fair. They are actually the world´s first matching pair of extra-large domestic washer and dryer with professional construction. The washer has a capacity of 11 kg of dry wash load in its 80 litre drum, while the dryer can handle 10 kg with a drum volume of 145 litres. With the ASKO Pro Series™ you’ll have all the benefits of a big washer and dryer with professional construction and installation measurements that do not require you to rebuild your laundry room. They are built to be the growing family's loyal friend through many years and are able to handle large loads as well as loads that you do not normally wash and dry in standard appliances, like pillows, large blankets, carpets, duvets and duvet covers.

ASKO Professional products

At IFA, ASKO is presenting a new larger professional washing machine with an 80 litre drum and a loading capacity of 8 kg. Loading and unloading is a central part of the usage of a professional washer and with our new professional door system it’s easier than ever. The sturdy ergonomic handle is designed to last the lifetime of the machine and the door opens at a 180° angle, making it easy to keep the laundry basket close to the machine. The SmartSeal™ solution with no rubber bellows makes loading and unloading even easier, and with our new smart door lock you re-use the energy from opening the door for closing it, thus reducing the closing energy needed by 70 % compared to previous models.

The new professional ASKO tumble dryer has a drum volume of 145 litres and a loading capacity of 8 kg. They are available in vented and heat pump versions, both suitable for stacking on top of the professional washer. The heat pump version has an automatic lint filter cleaning system that simplifies daily use and gives the dryer a longer lifetime as well as lower energy consumption. Our professional laundry products are used daily to wash mop heads for cleaning companies, towels for local beauty salons and maybe even to dry clothes at camp sites or oil rigs.

You can count on the durable stainless steel construction of our professional dishwashers. They have low energy and water consumption and also meet all relevant hygiene requirements where hygiene demands are set high. The new professional dishwashers come in models with both industrial crate carriers and flexible standard dishwasher baskets. The need for efficiency is always high in our workplaces and that is why we have fitted our professional dishwashers with 6 kW elements and quick wash programs as short as 5 minutes. Our professional dishwashers also have circulation pumps that can vary the pump pressure which, for example, is good for restaurants that need a high water pressure to get large beer glasses clean and low water pressure for the wine glasses so they don´t fall over and break. All our professional dishwashers are also prepared for connection to an external detergent dosing system for two chemicals – detergent and rinse aid. This makes it possible to use stronger chemicals which in turn makes the program times even shorter. ASKO professional dishwashers are ideal for nurseries, retirement homes and schools as well as smaller restaurants or cafés and public institutions or offices.
 

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