Thursday, 31st January 2013, Velenje / Zagreb
Consumers rank Gorenje No. 1 in Croatia
Gorenje won the most votes in the Best Buy survey conducted in Croatia, where the respondents were asked to list the manufacturers with the best price to quality ratio. The highest score was awarded to Gorenje in seven out of eight categories: home appliances (in general), refrigerators and freezers, washing machines and dryers, kitchens and kitchen furniture, dishwashers, cooking appliances, and small appliances.
The Croatia Best Buy Award Home Decoration Survey 2013/2013, conducted for the first time this year, included persons who are professionally engaged in interior decoration and equipment, and consumers who are in the process of decorating their homes or who have recently done so. The survey followed the method of the Swiss company ICERTIAS – International Certification Association; the goal of the "Best Buy Award" project and certificate is to aid the consumers in choosing the products with the best price to quality ratio.
Simona Štern, head of marketing at Gorenje Zagreb: "The Best Buy Award is evidence of the great confidence Croatian buyers have in Gorenje products. The award confirms our understanding of the needs and habits of our customers and our ability to integrate such understanding in all processes ranging from product development to after-sales services."