Wednesday, 20th May 2009, Velenje/Koeln

Gorenje wins the Plus X Award 09

Seventeen independent white goods industry journalists and renowned experts were unanimous: Gorenje BO 8750 AX oven meets all requirements for the prestigious Plus X Award and Seal in the categories of design and user-friendliness among the large household appliances.

Gorenje BO 8750 AX Oven Impresses and Convinces the Jury

The BO 8750 AX oven features a volume of 60 litres and offers the possibility of cooking or baking at three levels simultaneously. It only takes six minutes to heat up to 200 degrees Celsius (the FastPreheat function) while the outside of the oven door and the housing remain cool and safe to touch throughout the cooking process, owing to the dynamic system of efficient cooling (DCS, UDC). Additional safety and energy efficiency is provided by the energy-efficient CoolDoor, while excellent door insulation, coupled with special reflective film applied to the glass, improves oven performance while cutting power consumption.

It is often said that a right touch will go a long way; the same applies to this oven. Clearly laid out graphics of the innovative patent-protected electronic DirecTouch module enables starting the appliance by merely touching three symbols, while the appliance does the rest. All that is left for you is to lay the table. For this task, the WarmPlate function will prove particularly convenient. The oven will also retain the temperature of the food already prepared, with the StayWarm function.

With this oven, cleaning is also highly convenient. Instead of tedious scrubbing, you only need to pour half litre of water into a baking tray and heat it for half an hour using the AquaClean function; this will soften any dirt accumulated in the oven. The EasyClean accessories made of EcoClean enamel can also be cleaned in the dishwasher.

The numerous operation modes and functions, along with advanced electronic control and patent protected innovations that further improve the energy efficiency and the ecological soundness of the appliance, are the attributes of the Gorenje BO 8750 AX Premium oven, which convinced the expert jury in 2009 as well.

The new generation of Gorenje cooking appliances prides on its innovative technology, excellent ergonomics, user-friendly controls, and power-efficient operation – all appliances are ranked in the A or A+ energy class; moreover, the design is notably different as well. In this project, Gorenje expert teams developed a range of innovative construction and functional solutions that are unique in the industry and therefore patent protected.
This year, the Plus X Award was awarded to a Gorenje appliance for the sixth time. In 2004, it went to the Premium Touch washing machine, followed by Premium Touch refrigerator-freezer in 2005; in 2007, the award was presented to combined fridge-freezer Gorenje made with CRYSTALLIZED™ - Swarovski elements; all three appliances won the award in the category of user-friendliness. In addition, the combined refrigerator-freezer Gorenje Pininfarina and the built-in oven B1-ORA-E of the Gorenje Ora-Ïto Collection won the award in the category of design, in 2006 and 2008, respectively.
The Plus x Award™ is presented by a jury consisting of reputable representatives of specialized and general media reporting on white-goods-related topics, from across Europe. In order to win the award, a product must be selected as the best in its product group in the European market in at least one of the following categories: innovation, design, user-friendliness, and environment-friendliness. Competing for the Plus X Award™ are products from the world of automotive industry, consumer electronics, telecommunications, IT, photography, and small and large household appliances. The Plus X Award™ Seal, notable for the +x symbol, communicates to the consumers the high quality of the brand.