Creating a new generation

Simultaneous launching of brand new appliances in three key product groups – cookers, built-in ovens and cooking hobs was both a challenge and an opportunity for Gorenje. Gorenje’s development team came up with a batch of innovative, fresh and unique solutions – five of which are patent protected. With the new generation Gorenje offers customers something different; a notable design that focuses on excellent ergonomics, a neat and comprehensive layout and convenient operation.

Robert Rošer

Director of cooking appliances program

This was one of the most extensive projects thus far, as it comprised the development and implementation of entirely new appliances, from various segments, which combined represent as much as 70 percent of Gorenje’s total cooking appliance production program. The new generation of cookers and hobs is expected to replace the previous one within a year.

Aleš Zaverla

Head of cooking appliances development

All innovative concepts, original construction and functional solutions of the new generation which are unique in the industry result from the work of Gorenje development and design teams; therefore, these solutions have been patent protected. Patent protection applications thus include the archshape of the oven interior ceiling which mimics the shape of traditional baker's ovens and enables excellent cooking results; original heater placement; solutions for improved oven cooling system, a special system for cooling the oven door and electronic timer sensor control. Finally, the striking design was model protected.

Polona Bobinac

Executive Director Sales

Cooking appliances have been Gorenje's flagship for some years, and the new generation is a logical upgrade to this successful story. Entirely fresh and novel functional and technical solutions coupled with striking design once again reassert Gorenje's role as a  trendsetter in the industry. Our quest for innovative solutions was inspired by the actual needs of the consumers and their increasingly higher demands. I strongly believe that the new generation of Gorenje cooking appliances will meet a highly positive response from professionals and the final users alike.

Oskar Fučik

Designer, Gorenje Design Studio

The new generation complies with all contemporary trends perceivable in the market in terms of design; at the same time, it takes a step away. Consistently with our philosophy of  distinctive design, we created a quite conspicuous design for those customers that seek diversity. The focus is on ergonomics, transparency, simplicity, and user-friendliness. We interweaved our experience with the current innovations and created a new story. We took a step into the third dimension. Literally.

Rok Grudnik

Head of product management

With the new generation, the competitiveness of our cooking appliances was taken to an even higher level; at the same time, our offer of builtin appliances that seem to be increasingly in demand, was expanded. We have perceived the wish, or rather the urge, of our consumers to save time and energy when preparing food; thus, we improved the energy efficiency of our appliances, optimized the preheating time, and offered a standard size oven with the largest useful volume in the cooking appliances market.

Jože Dermol

Inventor of the innovative electronic control

We have developed an entirely new concept of electronic control which is a novelty in the cooking appliance industry. We employed the principle of capacitive sensors which operate through glass, to produce a userfriendly appliance that allows simple selection of functions and settings directly with the illuminated symbols. At the same time, these symbols provide information on the appliance operation status. In other words: if the user wishes to bake some bread, a touch of the bread symbol will suffice to start the baking process.

Mihajl Palfi

Head of cooking appliances technology

Taking place behind the scenes of the creation process of each new generation of appliances are major technological tasks and preparations that may well be quite inconceivable to the customer. The production process saw a small revolution that resulted in exceptional  technological advancements in terms of high automation, productivity, and flexibility.

Aleš Brglez

Director of quality management

Quality management was included in all stages of new product preparation, planning, and execution. Prototypes manufactured in prototype workshops were sent to Gorenje labs for function tests, safety tests, packaging durability tests, etc. Only when the entire concept and quality were confirmed, the null-series assembly was tested on regular assembly lines. Appliance durability is tested in the durability testing lab where they are exposed to burdens of prolonged use; appeal of the design and satisfaction with operation and functionality, however, are also measured at users' homes.

Design awards for gorenje products

  • Cologne 2008 - Gorenje Ora-Ïto oven, PLUS X AWARDTM 2008
  • London 2008 - Gorenje Ora-Ïto Collection, WALLPAPER Nomination
  • Paris 2007 - SmarTable, OBSERVEUR 08 Nomination
  • Düsseldorf 2007 - Combi fridge-freezer made with CRYSTALLIZEDTM - Swarovski crystals, PLUS X AWARDTM 2007
  • Düsseldorf 2006 - Combi fridge-freezer Gorenje Pininfarina, PLUS X AWARDTM 2006
  • Ljubljana 2006 - Combi fridge-freezer Gorenje Pininfarina, ICSID DESIGN EXCELLENCE AWARD - BIO 20
  • Ljubljana 2006 - Kitchen Delta Multicolor, GOLDEN LINK AWARD
  • Essen 2005 - Washing machine and dryer Gorenje Premium Touch, RED DOT DESIGN AWARD
  • Düsseldorf 2005 - Combi fridge-freezer Gorenje Premium Touch, PLUS X AWARDTM 2005
  • Düsseldorf 2004 - Washing machine and dryer Gorenje Premium Touch, PLUS X AWARDTM 2004
  • Ljubljana 2002 - Development project Touch the future, ICSID EXCELLENCE AWARD - BIO 18
  • Ljubljana 1997 - Washing machine Simple&Logical, DIDA - Delo Industrial Design Award
  • Ljubljana 1996 - Washing machine Simple&Logical, ICOGRADA EXCELLENCE AWARD - BIO 15
  • Beograd 1986 - Integral kitchen M-006, GOLDEN KEY
  • Ljubljana 1979 - Integrated sanitary equipment for bathroom Gorenje TGO, HONORARY PRIZE - BIO 8