Lidija Pritržnik, Creative Director: "We have developed a concept of oven control that will suit different types of users. We succeeded in translating complex technology into a user-friendly product, to such extent that it can be used both by those with little or no cooking skills and by the aspiring chefs." Matevž Popič, designer: "iChef control module allows making the decisions and choosing the food faster. Control of the contents is clear, recipes are supported by explanations of particular functions to replace the conventional instruction manuals. The focus is on simple editing of the existing recipes and creation of new, user-defined ones. A wide choice of module colour schemes allows the users to personalize the appearance of the display."