The design of the first Gorenje Pininfarina range was focused on eye-catching details. The second range is focused on straight lines with minimalist details. Are both designs trend-setting?
In general, I agree with you, but I think that defining the design of the new range as minimalist is somehow simplistic. I would define it essential and innovative and, above all, elegant. I am not sure that this is the real present trend: I know that this design bears the hallmarks of our most successful projects. It is 100% Pininfarina design and it has the potential to become a trend setter.
The new Gorenje Pininfarina range has been described as a design that will last. What is your view on design trends? How do they come-about, how do consumers accept them and how do they end? Do you think that Gorenje and Pininfarina have managed to create appliances that will become iconic classics?
My view on design trends is that designers have to know what’s happening around them, but they have to put in their job a balanced level of innovation to create advanced products that will last. If you establish a new trend, the success may not be immediate; it may take some time for the market to understand your message. But if your design blends the classic with the innovative, then success is more likely to last. The previous Gorenje Pininfarina range was launched in 2000 and was still successful after five years: a considerable amount of time in the contemporary market.
Gorenje endeavours to offer technologically advanced and innovative products with recognised design, inspired by the needs of consumers. What is your understanding of today’s consumers and what is your winning combination for a desirable product image?
As I said before, consumers have evolved a lot in the last few years: they are asking for improved performance and quality, they support eco-compatible products, and more and more they look for style, elegance and innovation. We are working everyday here, at Pininfarina, to satisfy their growing needs.
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