Strategic plan 2010-2013

To become the most original design minded home appliance creator devoted to sustainable development and able to flexibly adapt to customer needs.

Attainment of these goals shall be fully consistent with our MISSION of creating original, technologically perfected, superiorly designed, and user- and environmentally friendly products for a cosy and comfortable home. Staying aware of the key global trends and challenges, we shall develop rapidly growing fields with above-average returns. We shall be focused on increasing customer satisfaction while creating value for the shareholders, employees, and other stakeholders of the Gorenje Group companies, in a socially accountable manner.

• Probity.
• Openness.
• Loyalty.
• K(C)reativeness.
• Ambition.
• The changes to the strategic plan include the addition of two more values: responsibility and efficiency.

• Operating profit (EBIT) at the level of at least 5 - 6 % margin;
• Value added per employee of at least EUR 40 thousand;
• Achieving higher basic financial ratios than competitor average;
• A positive economic profit (premium above weighted average cost of capital).